Manager, Landing Page Optimization at Airwallex

San Francisco, California, United States

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$110,000 – $170,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Data-driven, analytical, and user-obsessed mindset
Strong expertise in experimentation, data-driven storytelling, and user psychology
Ability to translate behavioral insights into scalable UX improvements
Hands-on building experience in designing and executing experiments (A/B, multivariate, personalization, geo)
Experience working across high-impact, competitive regions like USA and EMEA
Ability to partner with cross-functional teams (Product Marketing, Web Engineering, Design, Regional Marketing)
Founder-like energy, strong role-related expertise, sharp thinking, and motivation by mission
Fast decision-making with good judgment, curiosity, first-principles thinking, balancing speed and rigor
Humble, collaborative approach with end-to-end ownership ("get stuff done")
Proficiency in using AI to work smarter and solve problems faster
Based in San Francisco

Responsibilities

Own the LPO experimentation roadmap for USA and EMEA markets — aligning with acquisition, CAC, and ROI targets
Define hypothesis-driven test plans (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys
Partner with regional marketing teams to tailor pages for local audiences — adjusting tone, design hierarchy, and content relevance
Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage
Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless transitions

Skills

Landing Page Optimization

A/B Testing

Marketing Analytics

Conversion Rate Optimization

SEO

Google Analytics

Marketing Strategy

Campaign Management

Data Analysis

AI Tools

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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