Manager, Consumer Insights at Nielsen

Mumbai, Maharashtra, India

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Telecom, CPG, Tech, DurablesIndustries

Requirements

4 to 7 years’ experience in Quantitative Consumer Insights role, preferably from agency side
Experience in Primary Quantitative Market Research with practical knowledge of research methodologies like Brand Tracking, Brand Health, Ad Hoc, CBC, Segmentation, NPS, CSAT, and Competitive Analysis
Strong Client Focus and Proactiveness
Working knowledge of statistics and multivariate analysis
Strong interpersonal skills
Prior team management experience (team of 4-5 SRE & RE)
Very Good Influencing & Persuading Skills
Excellent project management skills
Strong understanding of consumer behavior
Knowledge of statistics and multivariate analysis

Responsibilities

Managing clients and their respective projects' custom research team in matters of market research based on experience in sectors like FMCG, Telecom, CPG, Tech & Durables
Independently handling all stages in a Customized Market Research Project: Project Launch after study award, Questionnaire design, Analysis plan, Report planning & development
Presentation preparation and sharing insights with client
Team management
Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews, and by providing value-added analyses and response to special requests
Undertake sales activities independently or with senior staff, including preparation and delivery of proposals and credentials
Ensure generation of required revenue from assigned client portfolio and proper contract costing to meet budget targets
Identify and recommend enhanced and new services that answer clients' business needs
Build and maintain ongoing relationships with key persons within client organization
Accountable for key strategic clients in terms of execution of full research cycle from Questionnaire design till final report delivery, ensuring all quality checks
Managing projects independently, including client interaction & escalations
Adherence to all NIQ based processes

Skills

Market Research

Questionnaire Design

Data Analysis

Report Development

Client Management

Team Management

Presentation Skills

Project Management

Sales Activities

Revenue Generation

Client Relationships

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

Land your dream remote job 3x faster with AI

Try Jobo Free