Principal, Acquisition Marketing
Ethos LifeSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Journalism, MarketingIndustries
Requirements
The ideal candidate possesses 5-8+ years of experience in growth, digital, or performance marketing, with a preference for experience promoting products within a recurring revenue, subscription, or membership business model and a track record of success in this area. They should demonstrate proven experience in using email marketing as a key lever for growth, strong analytical skills and quantitative capabilities, and the ability to drive cross-functional collaboration and strategic focus in a fast-paced environment.
Responsibilities
This role involves developing and executing short- and long-term plans to achieve consumer revenue growth goals, building and executing lifecycle campaigns across various channels, assisting in pricing and paywall testing, identifying and marketing value propositions, partnering with product and editorial teams, running structured A/B testing programs, tracking performance and attribution, managing annual campaign calendars, and ensuring all copy aligns with brand and mission.
Skills
Marketing
Data Analysis
A/B Testing
Lifecycle Marketing
Email Marketing
Content Marketing
Product Marketing
Strategic Planning
Conversion Optimization
Testing
Qualitative Analysis
Quantitative Analysis
Axios
Local news coverage for Charlotte community
About Axios
Axios Charlotte provides local news and information to the Charlotte, North Carolina community, covering topics like careers, real estate, travel, and food. The company generates revenue through advertising and sponsored content, leveraging its daily newsletter with over 107,000 subscribers to attract local businesses. By focusing specifically on the Charlotte area, Axios Charlotte offers in-depth coverage that is highly relevant to its audience. The goal is to keep the community informed while supporting local businesses.
Key Metrics
Arlington, VirginiaHeadquarters
2017Year Founded
$55.4MTotal Funding
SERIES_CCompany Stage
Consumer Software, Consumer Goods, EntertainmentIndustries
501-1,000Employees