Live Events Marketing Manager II, Pokémon GO at Niantic

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, MarketingIndustries

Requirements

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience
5+ years experience producing live events and/or leading complex marketing projects
Proficient in English and Spanish
Willingness to travel
Strong project management and interpersonal skills
Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including asynchronous interactions with others
Required in-office 2 days a week

Responsibilities

Support the planning and execution of our live events marketing calendar
Collaborate with cross-functional teams to conceptualize and bring live events to life globally, ranging from 5,000 to 300,000 players
Collaborate with project leads to own key workstreams, including drafting copy, building decks, briefing assets, and updating key documents
Manage and support projects through project management tools, workback schedules, and slide creation
Develop and track against detailed workback schedules, ensuring key achievements are met on time and deadlines are not missed
Coordinate logistics with internal collaborators, partners, and vendors
Deliver post event reports with data-driven analysis including attendee feedback, goal attainment, and recommendations for future event improvements

Skills

Live Events Marketing

Project Management

Cross-Functional Collaboration

Copywriting

Presentation Decks

Workback Schedules

Logistics Coordination

Data Analysis

Post-Event Reporting

English

Spanish

Niantic

Develops augmented reality games and experiences

About Niantic

Niantic creates augmented reality (AR) experiences that combine the digital and real worlds, encouraging users to explore and interact with their environment. Their well-known AR games, such as Pokémon GO and Ingress, engage millions of players globally by promoting outdoor activity and social interaction. Niantic's business model includes in-app purchases for virtual items and partnerships with local businesses to enhance player experiences. The company also offers its AR platform, Lightship, to other developers, allowing them to create their own AR applications. Niantic aims to enhance real-world experiences through technology, fostering a sense of community and exploration among users.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$753.1MTotal Funding

SERIES_DCompany Stage

VR & AR, GamingIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Company Equity

Flexible Work Hours

Risks

Privacy concerns from data collection in Pokémon GO may lead to regulatory scrutiny.

Paused AI updates in Wayfarer system could harm brand reputation and user trust.

Proceeding with events amid wildfires poses safety risks and potential PR issues.

Differentiation

Niantic leads in AR gaming with popular titles like Pokémon GO and Ingress.

Their Lightship platform supports large-scale AR interactions and third-party app development.

Niantic's games encourage outdoor activity and social interaction, enhancing real-world experiences.

Upsides

Growing interest in geospatial tech boosts potential for Lightship platform partnerships.

WebXR technology expansion allows Niantic to reach broader audiences via web browsers.

Gamification in fitness apps aligns with Niantic's mission, opening health brand collaborations.

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