Licensing Lead at Two Circles

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports, Entertainment, MarketingIndustries

Requirements

Proven sales experience as a licensing specialist
Senior-level experience leading the licensing process for new and existing clients
Proven track record of securing multiple sizeable licensing deals with premium global rights-holders in sport or entertainment
Strong influence, persuasion, and negotiation skills
Strong network of licensing and retail contacts across consumer products, merchandise, and/or digital categories
High levels of influence and persuasion
Experience in negotiation

Responsibilities

Own the end-to-end licensing process on behalf of premium rights-holders globally, ensuring terms maximise revenue while protecting brand equity and IP
Proactively source and engage potential licensees across a range of categories and geographies; qualify prospects, secure in-person meetings, and build strong relationships
Collaborate with the partnership sales team to deliver licensing programmes that complement and enhance wider sponsorship sales strategies
Build and manage trusted relationships with senior decision-makers at global brands
Build the knowledge and confidence of the wider Two Circles team
Play a key role in scaling the licensing business, working alongside sponsorship teams to deliver complementary commercial value and unlock long-term growth for rights-holders

Skills

Licensing

Sales

Sponsorship Rights

Rights Management

Commercial Sales

Negotiation

Client Management

Team Leadership

Sports Marketing

Two Circles

Sports marketing agency leveraging data analytics

About Two Circles

Two Circles operates as a sports marketing agency that focuses on using data to assist sports organizations in increasing their revenue and understanding their fan base. The company has eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. The agency employs data analytics to develop strategies, offer technology solutions, and create tailored content that resonates with fans. By packaging and selling sponsorships, Two Circles enables its clients to enhance their commercial performance and engage more effectively with their audience. What sets Two Circles apart from its competitors is its strong emphasis on data-driven decision-making, which helps clients optimize their revenue streams and improve fan relationships. The company's goal is to empower sports organizations to make informed choices that lead to growth and profitability.

London, United KingdomHeadquarters

2011Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Health Insurance

Professional Development Budget

Risks

Integration challenges from acquiring Spring Media Group may disrupt existing operations.

Expansion into media rights may increase competition with established media companies.

Cultural clashes from Kore acquisition could affect performance of the combined entity.

Differentiation

Two Circles leverages data analytics to enhance fan engagement and revenue growth.

The company operates from eight international offices, serving major sports organizations.

Two Circles offers proprietary technology solutions for tailored content and sponsorship sales.

Upsides

Acquisition of Spring Media Group expands Two Circles' media rights and streaming capabilities.

Partnership with Professional Triathletes Organisation boosts Two Circles' presence in triathlon sports.

Investment from Otro Capital and Bolt Ventures supports Two Circles' strategic growth initiatives.

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