Lead UX Researcher – Discovery and Personalization at Target

Minneapolis, Minnesota, United States

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$128,000 – $231,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, TechnologyIndustries

Requirements

Minimum of 7 years' experience practicing UX research for digital product teams
Proven expertise leading complex UX research projects

Responsibilities

Serve as a leader within product teams throughout the research project life cycle – recommending appropriate methodology, scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis
Act as a strategic thought partner and provide expert guidance in leading, conducting, and synthesizing qualitative research projects – including, but not limited to in-person or remote moderated and unmoderated testing, surveys, heuristic reviews, benchmark studies, concept testing, online and in-store intercepts, and ethnographies
Activate insights to identify key opportunities and whitespace areas aligned with Target’s strategic direction
Mentor and coach other researchers to elevate research quality and influence across teams
Drive alignment through prioritization and decision making across multiple product teams
Contribute to the evolution of Target’s research frameworks and best practices
Champion a human-centered mindset across UX, product, and engineering teams
Navigate complexity and ambiguity within a matrixed organization

Skills

Key technologies and capabilities for this role

UX ResearchUser ResearchDiscovery ResearchPersonalizationResearch PlanningResearch ExecutionInsight SynthesisQualitative ResearchQuantitative ResearchStakeholder CollaborationDigital ExperienceCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the pay range for the Lead UX Researcher position?

The pay range is $128,000.00 - $231,000.00. Pay is based on several factors including labor markets, education, work experience, and certifications.

What benefits does Target offer to eligible team members?

Target offers comprehensive health benefits including medical, vision, dental, life insurance, 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

Is this Lead UX Researcher role remote or office-based?

This information is not specified in the job description.

What are the key responsibilities of the Lead UX Researcher?

Responsibilities include serving as a leader within product teams throughout the research project life cycle, recommending methodology, scoping, coordinating the process, facilitating in-field research, and more.

What is the culture like in Target’s Global UX team?

The Global UX team is a group of design, content, research, and accessibility practitioners with a passion for improving digital experiences; they are an engaged, supportive, and increasingly diverse team focused on elevating the impact of UX.

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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