Lead UX Designer at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Telecommunications, TechnologyIndustries

Requirements

5+ years of experience in design thinking and UX/UI design
Proven track record of designing successful experience designs that cross multiple platforms
Proficiency in design tools (e.g., Figma/Fig Jam, Mural, Miro, Sketch, Adobe XD)
Deep knowledge of user research methodologies, usability testing, and data analysis
Expertise in information architecture, interaction design, and visual design
Familiarity with accessibility standards and inclusive design
Exceptional soft skills

Responsibilities

Define and implement a UX vision and strategy that aligns with business objectives and customer needs
Advocate for user-centered design principles and accessibility across all projects
Partner with stakeholders (Tech Product Owners, Developers, Researchers) to ensure designs meet business goals and technical constraints as part of solution development
Conduct user research through interviews, surveys, focus groups, and usability testing to understand target audiences
Analyze behavioral data and user feedback to inform design decisions
Identify and prioritize opportunities to improve existing user experiences
Design design thinking workshops to explore how to create transformational experiences
Bridge the evolving landscape of platform, GenAI and Agentic experience design, partnering with the Platform Transformation and AT&T Business Agentic Foundry teams
Architect information hierarchies, navigation structures, and workflows to optimize usability
Partner with business partners and technical product owners to ensure seamless implementation of designed experiences as part of capability product development
Work closely with cross-functional stakeholder teams to define project scope and timelines
Present designs and articulate design decisions to leadership and stakeholders
Stay up-to-date with industry trends, emerging technologies, and best practices
Experiment with new tools and methodologies to improve design processes
Drive innovation in user experience by exploring creative solutions to complex problems, particularly in the area of AI tools
Design and optimize user experiences for sales and business operations teams across all platforms, utilizing various graphics software applications, techniques, and tools to ensure intuitive and seamless interactions

Skills

Key technologies and capabilities for this role

UX DesignUser-Centered DesignAccessibilityGraphics SoftwareStrategic DesignCross-Functional CollaborationDesign Leadership

Questions & Answers

Common questions about this position

Is this a remote position or does it require office presence?

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

What are the key responsibilities of a Lead UX Designer?

Responsibilities include defining UX vision and strategy, conducting user research through interviews and usability testing, designing workshops and architectures, and partnering with stakeholders like Tech Product Owners and Developers.

What skills and experience are required for this role?

The role requires strategic thinking, leadership in UX design, user research skills including interviews and usability testing, design architecture for information hierarchies and workflows, and collaboration with cross-functional teams on platforms, GenAI, and agentic experiences.

What is the company culture like at AT&T for this role?

AT&T empowers leaders to drive change in a fast-evolving world, emphasizes collaboration with cross-functional teams, and values user-centered design principles, accessibility, and design excellence.

What makes a strong candidate for the Lead UX Designer position?

Strong candidates will have experience leading UX strategy, conducting user research and analysis, designing innovative experiences across platforms including GenAI, and partnering effectively with technical and business stakeholders.

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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