Voodoo

Lead UI/UX Designer - Hole.io

Barcelona, Catalonia, Spain

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Games, Gaming, BiotechnologyIndustries

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Location Type: Remote Employment Type: FullTime

This position can be fully remote, ideally within CET +/-2h.

Team

Our Gaming team is made up of hybrid-casual, casual, and mid-core experts. Our 'Core' games team supports internal and external studios worldwide in creating, developing, and launching new hit games, whilst our 'Live' games team focuses on delivering higher engagement on our existing and successful games.

Joining our Live games team means collaborating with gaming industry experts on globally renowned, enduring games while embracing exciting new entrepreneurial ventures. With over seven billion downloads worldwide and a portfolio of more than 10 resilient hybrid games generating more than $20m per year, we are the world's largest and most successful hybrid publisher.

You will be joining one of our Live Studios, working on Hole.io.

Role

We are looking for a Lead UI/UX Designer to elevate the user interface of Hole.io. In this role, you will:

  • Define and implement a complete UI vision in close collaboration with the Art Director, ensuring a consistent and polished visual style.
  • Combine strong 2D art skills with hands-on Unity experience, designing UI elements in Figma and integrating and animating them in-engine.
  • Build and maintain scalable design systems, including the UI Style Bible and reusable component libraries.
  • Design high-quality 2D assets for menus, HUDs, buttons, icons, and other UI elements.
  • Ensure all UI designs enhance gameplay clarity, accessibility, and player satisfaction.
  • Conduct usability testing, A/B testing, and analyze player feedback to guide iterative improvements.
  • Collaborate with Game Designers and Developers to align UI with gameplay goals and ensure technical feasibility, including mobile performance.
  • Iterate quickly based on team feedback and live user data to continuously improve the user experience.

Profile

  • Proven experience as a Senior or Lead UI/UX Designer on shipped mobile games.
  • Strong proficiency in Figma with experience building and maintaining component libraries.
  • Strong Unity skills, with the ability to implement and troubleshoot UI setups directly in engine.
  • Excellent 2D design and rendering skills, with a keen eye for visual hierarchy, composition, and readability.
  • Expertise in player-centric design, with demonstrated experience in conducting usability testing, AB testing and analyzing player feedback to inform design decisions.
  • Demonstrated ability to build and follow a consistent UI visual language.
  • Experience collaborating with cross-functional remote teams.
  • Fluent in English.

Benefits

  • Best-in-class compensation
  • Other benefits based on your country of residence

Skills

UI Design
UX Design
Figma
Unity
2D Art
UI Style Bible
Component Libraries
Usability Testing
A/B Testing
Player Feedback Analysis

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters
2013Year Founded
$480.1MTotal Funding
LATE_VCCompany Stage
Consumer Software, GamingIndustries
501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.
Questopia's launch in China could face regulatory challenges.
Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.
The company specializes in hyper-casual games, attracting a broad audience globally.
Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.
Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.
Successful launch of Questopia in China expands Voodoo's market presence.

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