Lead UI/UX Designer - Hole.io

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Games, Gaming, BiotechnologyIndustries

Requirements

Candidates must have proven experience as a Senior or Lead UI/UX Designer on shipped mobile games and possess strong proficiency in Figma with experience building and maintaining component libraries. Strong Unity skills are required, with the ability to implement and troubleshoot UI setups directly in engine, alongside excellent 2D design and rendering skills. Expertise in player-centric design, demonstrated experience in conducting usability testing, AB testing, and analyzing player feedback to inform design decisions is essential. A demonstrated ability to build and follow a consistent UI visual language and experience collaborating with cross-functional remote teams are also required, along with fluency in English.

Responsibilities

The Lead UI/UX Designer will define and implement a complete UI vision in close collaboration with the Art Director, ensuring a consistent and polished visual style. This role involves combining strong 2D art skills with hands-on Unity experience, designing UI elements in Figma, and integrating and animating them in-engine. Responsibilities include building and maintaining scalable design systems, designing high-quality 2D assets for menus, HUDs, buttons, and icons, and ensuring all UI designs enhance gameplay clarity, accessibility, and player satisfaction. The designer will conduct usability testing, A/B testing, and analyze player feedback to guide iterative improvements, collaborating with Game Designers and Developers to align UI with gameplay goals and ensure technical feasibility, including mobile performance. The role also involves iterating quickly based on team feedback and live user data to continuously improve the user experience.

Skills

UI Design

UX Design

Figma

Unity

2D Art

UI Style Bible

Component Libraries

Usability Testing

A/B Testing

Player Feedback Analysis

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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