Lead Technical Product Manager at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Telecommunications, Digital Advertising, MediaIndustries

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred
5+ years of experience in digital media, advertising operations, or campaign management, with a strong track record of driving revenue and performance through ad monetization
Proven success in managing external media or technology partners, ideally in a digital advertising or publisher environment
Expertise in ad operations and campaign planning, execution, and optimization across desktop, mobile web, and email
Strong analytical skills and proficiency in advertising platforms, new technologies, analytics tools, and reporting systems
Exceptional collaboration, communication, and organizational skills, with experience managing cross-functional initiatives
Preferred: Experience working with large digital publishers or within a joint venture media

Responsibilities

Act as the primary ad operations lead and counterpart to Yahoo for Currently, managing the collaborative advertising roadmap across Currently.com, AT&T’s portal and email experiences, and ATT.com
Execute advertising monetization strategy and campaign performance across AT&T’s digital properties, with a focus on increasing ARPU, user engagement, and revenue contribution from digital media
Develop and manage an ongoing pipeline of campaign and advertising initiatives in collaboration with Yahoo, including new ad product testing, performance optimization, and operational improvements
Oversee site performance reporting, user engagement trends, campaign analytics, and yield analysis to evaluate advertising effectiveness, identify UX and performance concerns, and adjust levers in real-time
Collaborate with internal stakeholders—including Media, Marketing, Finance, Legal, Product, and Analytics—to ensure campaign success, revenue alignment, and strategic integration
Ensure operational excellence and partner accountability through consistent measurement, forecasting, and reporting on advertising KPIs. Own relationship with internal partners for all AT&T FP&A activities
Represent AT&T’s digital media business interests in leadership forums and external partner conversations, providing strategic insights and influencing future roadmap development

Skills

Key technologies and capabilities for this role

Product ManagementDigital AdvertisingAd MonetizationCampaign ManagementProgrammatic AdvertisingAd OperationsAnalyticsPartner ManagementRevenue OptimizationAd StackDigital MediaCross-functional Collaboration

Questions & Answers

Common questions about this position

Is this role remote or does it require office presence?

This position requires office presence of a minimum of 5 days per week and is located in Dallas, TX. No relocation is offered.

What key skills and experience are required for the Lead Technical Product Manager role?

The role requires deep experience in ad monetization, campaign execution, ad stack operations & development, and digital content strategy, along with the ability to work cross-functionally and influence internal teams and external partners.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does the company culture or work environment look like at AT&T for this role?

AT&T empowers leaders to drive change in a fast-evolving, connected world, with a collaborative environment involving cross-functional teams like Media, Marketing, Finance, Legal, Product, and Analytics, and external partners like Yahoo.

What makes a strong candidate for this Lead Technical Product Manager position?

A strong candidate has proven experience in ad monetization, campaign execution, ad stack operations, digital content strategy, partner management, and the ability to lead cross-functionally while focusing on KPIs like ARPU and revenue growth.

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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