[Remote] Lead / Product Manager - Consent & Preferences Capabilities at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s Degree in Marketing, Business, or related field; or related work

Responsibilities

Define the product vision and roadmap for consent and preference management tools, aligning with member-first values and regulatory standards
Lead collaborative efforts across Digital, CRM, journey orchestration, and data platform teams to ensure seamless integration and operational excellence
Define backend requirements for capturing and governing consent and preference data to support marketing communication needs
Partner with the digital team to evolve the preference center experience, ensuring it supports campaign categorization, channel-of-choice, and member control
Collaborate with CRM teams to enhance call center capabilities for capturing consent and preferences in alignment with marketing and compliance needs
Work with data teams to ensure consent and preference data is captured, governed, and used to orchestrate communications in the member’s channel of choice
Ensure data flows support real-time decisioning, personalization, and compliance across communication platforms
Collaborate with legal, compliance, and business stakeholders to interpret regulations, drive adoption of TCPA requirements, and embed controls into workflows
Monitor member opt-in/opt-out activity (e.g., paperless preferences), ensuring accurate execution and reporting across all channels
Support reporting, audit readiness, and incident resolution related to consent and preferences, providing transparent communication and actionable insights
Evaluate GenAI tools for intelligent consent capture, member sentiment analysis, and adaptive communication preferences
Contribute to experimentation efforts that use AI to enhance member control and trust, while ensuring compliance with privacy and TCPA regulations
Stay informed on emerging technologies in privacy tech, intelligent automation, and member data governance
Foster a culture of collaboration and continuous improvement, championing best practices and regulatory compliance throughout the organization
Serve as a thought leader and advocate for member-centric consent and preference strategies across teams
Enable Humana to deliver respectful, compliant, and personalized communications, strengthening member trust and engagement while ensuring adherence to TCPA and other regulatory requirements

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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