Lead Product Line Manager GC Express Lane Apparel at Nike

Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, SportswearIndustries

Requirements

Bachelor's degree in Business, Marketing, Fashion, or related field; MBA preferred
8+ years of experience in apparel product management, merchandising, or category strategy
Proven ability to translate consumer insights into innovative and commercially successful product solutions
Deep understanding of apparel creation, product storytelling, and trend forecasting
Exceptional product eye and style sensibility
Strong analytical skills and commercial acumen
Excellent communication, collaboration, and leadership capabilities
Passion for sport, innovation, and the Nike brand
Effective verbal and written communication skills, including presentation development
Impeccable attention to detail and ability to manage timelines and deliverables
Strategic, consumer-obsessed, and results-oriented mindset
Sharp eye for product, pulse on style and trend, deep understanding of color, graphics, materials, and trims
Passionate about storytelling through apparel and translating cultural insights and consumer behaviors into product briefs and assortments
Authentic, curious, courageous, thrives in collaborative environments, values diverse perspectives, leads with integrity, transparency, and empathy, fosters inclusion and trust

Responsibilities

Develop and execute seasonal product briefs aligned with Nike’s brand vision and GC business goals
Lead the product creation process from concept to commercialization, ensuring consumer relevance and business impact
Partner closely with Design, Merchandising, and Product Development to deliver compelling, trend-right assortments
Leverage consumer insights, market trends, and retail feedback to inform product decisions
Monitor competitive activity and identify opportunities to drive innovation and differentiation in the GC market
Collaborate with global and GC teams to ensure alignment and integration of GC-specific needs into global product strategies
Influence and guide internal stakeholders through clear communication, storytelling, and strategic thinking
Own key product metrics including revenue, margin, and sell-through
Continuously optimize the product portfolio based on performance data and consumer feedback
Focus on color, graphics, materials, and trims—delivering fast, fresh, and relevant product to market

Skills

Key technologies and capabilities for this role

Product StrategyProduct PlanningApparel DesignTrend ForecastingConsumer InsightsCultural InsightsProduct BriefsAssortment PlanningColor SelectionGraphicsMaterialsTrimsStorytelling

Questions & Answers

Common questions about this position

What is the employment type for this Lead Product Line Manager role?

The position is full-time employment.

Is this role remote or does it require working in a specific location?

This information is not specified in the job description.

What key skills are required for the Lead Product Line Manager position?

The role requires a sharp eye for product, understanding of style, trend, color, graphics, materials, and trims, plus skills in strategic thinking, consumer insights, cross-functional collaboration, and storytelling through apparel.

What is Nike's company culture like for this role?

Nike's culture thrives by embracing diversity, rewarding imagination, and seeking achievers, leaders, and visionaries who grow, think, dream, and create in a challenging environment.

What makes a strong candidate for this Lead Product Line Manager role?

Strong candidates are strategic, consumer-obsessed, results-oriented, authentic, curious, courageous, and thrive in collaborative environments while fostering inclusion and trust.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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