Lead Product Line Manager, Apparel Express Lane Korea APLA at Nike

Seoul, South Korea, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, SportswearIndustries

Requirements

Bachelor’s degree in Business, Merchandising, Product Management, or related field; equivalent education and experience accepted
5+ years in Product Creation or Merchandising
Proven success in business growth through strategic decision-making and execution
Strong consumer insight skills with ability to translate into compelling product solutions
Solid understanding of apparel creation, product storytelling, and trend forecasting
Product acumen and style sensibility for APLA markets
Geo/Territory Merchandising experience preferred; international/language experience in Tokyo, Seoul, or Mexico City a plus
Demonstrated leadership and cross-functional collaboration skills
Experience in product line and franchise management
Excellent communication and presentation skills
Detail-oriented, deadline-driven, and able to manage competing priorities
Willingness to travel up to 25%, including internationally
Strong knowledge of apparel silhouettes, color, graphics, materials, and trims
Attuned to style, trends, and storytelling that resonate with local athletes
Ability to leverage market trends, consumer behavior, and analytics to generate product insights
Authentic, curious, and courageous, driven by growth and possibility; fosters inclusion and trust, embraces diverse perspectives

Responsibilities

Collaborate with Design, Tech Development, Merchandising, and Brand teammates to create industry-leading apparel with compelling & impactful stories
Collaborate with Design, Development, and Global Product and Merchandising teams to align on franchise and marketplace strategies
Manage cost/margin targets
Maintain product data accuracy
Deliver compelling presentations regularly
Build strong relationships across Global Apparel, partnering with Merchandising and Brand to ensure alignment on key initiatives
As a core member of the Product Management team, coordinate and communicate product lines internally and externally
Drive color, graphics, materials, and trims across Nike Apparel for both genders and all categories
Support the Apparel team’s vision through a hyperlocal lens, requiring deep consumer insight within the APLA region to deliver impactful, desirable products
Deliver results with clarity and accountability

Skills

Key technologies and capabilities for this role

Product CreationMerchandisingApparel SilhouettesColor ManagementGraphicsMaterialsTrimsConsumer InsightsMarket TrendsAnalyticsStrategic Decision-MakingStorytelling

Questions & Answers

Common questions about this position

What experience is required for this Lead Product Line Manager role?

Candidates need a Bachelor’s degree in Business, Merchandising, Product Management, or related field (or equivalent), 5+ years in Product Creation or Merchandising, proven success in business growth, strong consumer insight skills, and solid understanding of apparel creation, product storytelling, and trend forecasting.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What qualities make a strong candidate for this position?

The ideal candidate is authentic, curious, and courageous, with strong knowledge of apparel silhouettes, color, graphics, materials, and trims, attuned to style, trends, and storytelling; they leverage market trends and consumer behavior, foster inclusion and trust, and have demonstrated leadership, cross-functional collaboration, and excellent communication skills.

What is the company culture like for this team at Nike?

The role involves collaborating across Design, Tech Development, Merchandising, and Brand teams to create industry-leading apparel, building strong relationships, fostering inclusion and trust, embracing diverse perspectives, and valuing being part of an amazing team focused on growth, winning, and delivering meaningful work.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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