Lead Marketing Artist at Kabam

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile Gaming, PC GamingIndustries

Requirements

Bachelor’s degree in design or related field, or equivalent professional experience
8+ years of professional experience in digital design, marketing, or entertainment creative fields (including at least 2–3 years in a senior or lead capacity)
Strong digital portfolio demonstrating campaign work, marketing art, and ownership from concept to delivery
Entertainment industry experience is required; gaming experience strongly preferred
Deep understanding of mobile and PC marketing, including UA, ASO, and social creative ecosystems
Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)
Proficient with Figma or similar wireframing/UX visualization tools

Responsibilities

Concept, design, illustrate, and iterate on high-impact static content for brand, social, community, UA, and ASO
Build branding assets for new events, feature launches, and game releases, including visual identity kits and supporting brand guides
Ensure all creative aligns with each product’s core brand identity, tone, and visual language
Maintain compliance with licensor requirements and platform guidelines
Apply strong typography, layout, hierarchy, and color theory to craft compelling visual narratives
Produce style frames, moodboards, and concept directions for campaigns and feature launches
Oversee and provide clear feedback on externally produced artwork, ensuring alignment with internal standards
Assist with video and motion-based production as needed, including animating elements for videos (such as cinemagraphs), editing short-form content, and producing lightweight video deliverables
Lead asset iteration cycles from concept through final delivery
Uphold a consistent creative quality bar across all outputs and pipelines
Build scalable templates and workflow systems to support localization, versioning, and automated creative scaling
Partner with Creative Ops to identify bottlenecks and evolve pipelines, tooling, and best practices
Document and maintain creative standards and guidelines for marketing art
Test and implement new AI tools and methodologies to improve efficiency, enhance creative output, and streamline day-to-day production
Represent Creative Services in cross-functional meetings, ensuring alignment between Marketing, UA, Product, and Brand
Partner with UA and Analytics teams to understand performance signals and integrate insights into creative direction
Work closely with the Brand team to develop toolkits, templates, and campaign guides
Contribute to creative brainstorms, share trend insights, and champion innovation across channels
Guide and mentor junior and mid-level artists by providing feedback, training, and direction

Skills

Key technologies and capabilities for this role

PhotoshopIllustratorConcept ArtTypographyLayout DesignColor TheoryVisual HierarchyMoodboardsStyle FramesBrandingStatic AssetsVendor ManagementCreative DirectionMarketing Art

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio.

What is the salary or compensation for this position?

This information is not specified in the job description.

What key skills are required for the Lead Marketing Artist role?

Key skills include concepting, designing, illustrating high-impact static content; strong typography, layout, hierarchy, and color theory; and experience with video/motion production, AI tools, and vendor oversight.

What is the company culture like at Kabam?

Kabam has a fun-loving culture with collaborative teams made up of diverse personalities and interests, driven by passion to make great games.

What makes a strong candidate for this Lead Marketing Artist position?

Strong candidates have passion for gaming, leadership skills in creative direction and mentorship, and the ability to collaborate across teams while driving visual innovation and quality.

Kabam

Curated gifts including jewellery and accessories

About Kabam

Kabam offers a variety of unique gifts, particularly focusing on jewellery, bags, and accessories. Their product range includes styles that range from kawaii and kitsch to vintage and modern, with a strong emphasis on hand-crafted semi-precious items. Kabam caters to a diverse group of customers who are looking for distinctive and personalized gift options. The company operates in the retail market by sourcing and selling high-quality, niche products that appeal to consumers who appreciate originality and craftsmanship. Revenue is generated through direct sales on their online platform, targeting those who value unique and stylish items.

San Francisco, CaliforniaHeadquarters

2006Year Founded

$233.9MTotal Funding

SERIES_ECompany Stage

Consumer GoodsIndustries

1-10Employees

Benefits

Performance-Based Annual Incentives

401(k) Retirement Plan100% Covered Medical / Dental / Vision / Life Insurance

Accident, Disability, Insurances

Flexible Work Hours

Paid Half-Day Fridays

Paid Vacation / Sick Leave / Holidays / Christmas Break

Commuter Benefits (Post-COVID19 WFH)

Free Parking and Gym Access (Post-COVID19 WFH)

Free Meals & Snacks (Post-COVID19 WFH)

Risks

Increased competition from alternative app stores may dilute Kabam's market share.

Ending Disney Mirrorverse could lead to a loss of player base and revenue.

Continuous game updates require investment, potentially straining resources if not balanced.

Differentiation

Kabam offers a diverse range of free-to-play mobile and web games.

The company emphasizes unique, hand-crafted game content and seasonal events.

Kabam's strategy includes expanding to alternative app stores for wider reach.

Upsides

Cross-platform play enhances user engagement across Kabam's game titles.

Blockchain technology offers new monetization opportunities for Kabam's mobile games.

Alternative app stores provide Kabam with new distribution channels and audience reach.

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