Lead Marketing Analytics at FreshBooks

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, MarketingIndustries

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment
Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel)
Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo)
Strong analytical and quantitative skills with attention to detail
Excellent communication and reporting skills
Ability to manage multiple data projects with a focus on accuracy and timely delivery

Responsibilities

Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates
Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms
Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations
Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management
Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization
Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact
Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives
Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations
Identify opportunities for process automation and data integration to streamline marketing analytics operations

Skills

Key technologies and capabilities for this role

TableauPower BISQLMarketing AnalyticsData AnalysisDashboard DevelopmentFunnel AnalysisCampaign PerformanceMQLSQLsCACConversion Rates

Questions & Answers

Common questions about this position

Is this position remote or on-site?

The position is on-site.

What is the salary range for this role?

This information is not specified in the job description.

What key skills are required for the Lead Marketing Analytics role?

Key skills include executing data analysis on metrics like MQLs, SQLs, CAC, and conversion rates, developing and maintaining marketing dashboards using tools like Tableau or Power BI, and analyzing campaign performance for optimization.

What is the company culture like at Freshworks?

Freshworks emphasizes a people-first approach to AI, building uncomplicated service software for exceptional customer and employee experiences, with a fresh vision for real impact in a global team of over 4,500 employees.

What makes a strong candidate for this position?

A strong candidate is data-focused, detail-oriented, with experience in data analysis, dashboard maintenance, lead scoring, and providing actionable insights in a SaaS marketing environment.

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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