Lead, Global Brand Narrative & Writing at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, Advertising, Brand CreativeIndustries

Requirements

Deep passion and knowledge of global sport and athletes
Bachelor’s degree in writing or related field (or suitable combination of education, experience, and training)
Creative ownership – experience working with Sr. Creative Directors, Art Directors, Marketing and Social partners to distill complex information and inspire progress through language and ideas
Proven creative mastery of advertising & editorial writing, with ability to deliver outstanding copy, content, and ideas on time and with high excellence
Strong strategic communication – high proficiency in applying verbal skills to communicate complex ideas, aligning stakeholders with clarity and impact
Collaboration & influence – proven expertise in building trust across cross-functional teams and external partners
Entrepreneurial drive – proficiency in identifying opportunities and driving innovation
Learning mentality – ability to build on past experience with an open mind, leaning into new subject matter and ways of working
Online Culture Aptitude – adept at identifying trends, knowing latest creators, athletes, and artists to connect with NikeSKIMS target audience

Responsibilities

Partner with cross-functional teams (Sr. Creative Directors, Art Directors, Digital Designers, Narrative & Voice Directors, Social Creatives, Brand Creative Leadership, Digital & Brand Marketing Directors, Production, Operations, Media, external agencies & creators) to articulate creative concepts, craft messaging systems, and pitch platform-right content strategies
Focus on developing and sustaining the NikeSKIMS brand, including articulating, developing, and bringing to life its tone of voice via seasonal product campaigns in partnership with Brand Initiatives Narrative Director, NikeSKIMS Sr Creative Director, and Brand Marketing team
Handle wider scope of Brand Initiatives projects (e.g., Olympics, Nike x Lego, ACG, upstream Innovations)
Execute writing across Social platforms, owned Digital surfaces, Retail toolkits, and more, with platform in mind
Collaborate with creative partners and leadership to build relationships, move work forward, and develop product & consumer insights for exceptional work
Immerse in project subject matter, seek narrative angles through the lens of sport, and become a preeminent expert to ensure resonant knowledge shines through
Ground stories in athlete & product truths, exhibiting traits of a skilled interviewer

Skills

Brand Narrative

Copywriting

Storytelling

Creative Writing

Advertising Writing

Editorial Writing

Strategic Communication

Messaging Systems

Content Strategy

Athlete Knowledge

Global Sport

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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