Lead, GFB Brand Planning APLA at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, Brand ManagementIndustries

Requirements

Bachelor’s degree in Marketing or related field (or suitable combination of education, experience, and training)
Minimum of 6 years of directly relevant work experience in brand marketing, brand planning, marketing operations, or strategic planning—ideally within a global, matrixed organization
Strong understanding of seasonal marketing workflows, go-to-market planning, and consumer-led brand strategy
Experience building and scaling operational systems, tools, and processes for brand and marketing functions
Proven track record of leading cross-functional teams and managing complex, multi-stakeholder projects
Operational excellence in project management, resource planning, and budget oversight
Exceptional communication and storytelling skills
Strategic thinking and analytical skills
Ability to influence at all levels of the organization
Proficiency in planning and collaboration tools (Airtable, Smartsheet, Box, Tableau)
Comfort thriving in a fast-paced, dynamic, matrixed environment
Passion for sport, culture, and the Nike brand

Responsibilities

Provide strategic thought leadership and partnership to Global Football’s brand management leaders
Activate and implement critical strategies into the team’s ways of working and marketing plans
Develop and execute seasonal and long-range brand planning frameworks for the APLA Global Football Brand team
Synthesize and integrate Global Football brand inputs into holistic, cross-sport geo plans for Nike Brand
Partner with cross-functional brand teams (Digital, Retail, Creative, Media) to ensure integrated planning and execution
Build, evolve, and implement tools and systems (budget tools, project trackers) for brand management teams
Manage the seasonal workflow for the Brand Initiative’s project portfolio, driving efficiencies and process optimization
Lead the operating model—setting meeting cadence, team resourcing, communication, and tools
Drive Brand alignment and integration with Business and Consumer strategies
Orchestrate the Global Football Brand Management team through seasonal processes and key decision gates, ensuring operational excellence and cross-functional collaboration

Skills

Brand Planning

Strategic Thinking

Operational Excellence

Cross-Functional Collaboration

Marketing Plans

Seasonal Planning

Long-Range Planning

Budget Tools

Project Management

Process Optimization

Workflow Management

Operating Model

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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