Lead Director, Aetna Campaigns & Communications at CVS Health

Connecticut, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Health InsuranceIndustries

Requirements

10 or more years of communications experience
Healthcare, Technology and/or Clinical communications experience
3 or more years of exceptional people management experience with a personal commitment to continuous mentorship and professional development
Willingness to travel as business requires
Candidate must be based in the Northeast area
Bachelor’s Degree required (equivalent years of related professional work experience may substitute)

Responsibilities

Partner with and report to the Head of Communications, Aetna
Shape a distinctive Aetna narrative and build holistic, multi-channel communications campaigns spanning clinical, technology, provider, and broader operations teams
Weave an executive platform into a business narrative under one unified communications program
Serve as outside-in thinker, strategic partner, campaign leader, and hands-on doer
Manage partnership accountability to multiple leaders and advance work in a matrixed environment
Conduct competitive tracking, external trend spotting, transformation storytelling, modern content development across Earned, Owned, and Social channels, campaign management, and reporting
Achieve operational, functional, and business targets with measurable impact on progress against goals for the Aetna business
Lead cross-Aetna initiatives and manage integrated teams spanning communications, marketing, business enablement, and other partners
Think collaboratively while acting with urgency
Simplify complex clinical, technological, and operational content into compelling, channel-appropriate communications that resonate with key stakeholder audiences
Create strategies that engage internal and external stakeholders by developing Aetna enterprise-wide storytelling and amplifying stories across Owned, Earned, and Social channels
Lead, manage, and mentor junior colleagues, including direct reports and across the Communications function, by knowing when to work together, coach, or let go

Skills

Campaign Management

Communications Strategy

Storytelling

Content Development

Earned Media

Owned Media

Social Media

Competitive Analysis

Trend Analysis

Executive Communications

Matrix Management

Cross-Functional Leadership

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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