Lead - Digital Product Launch Manager at AT&T

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Telecommunications, TechnologyIndustries

Requirements

Bachelor’s degree (BS/BA) desired in Computer Science
5+ years of related experience
Certification required in some areas
Expert working with Commerce Tools and CMS-driven digital ecommerce tools
Working knowledge of data schemas, CMS feed structure, CSS, JavaScript, XML, HTML
Familiarity with APIs, JSON, React.JS, and other web technologies/coding languages
Strong experience in online or mobile-centric environment setting is a plus
Experience working with daily deadlines
Experience leading implementation for major releases following a Software Development Life Cycle
Defect management experience
Experience working in an environment where coordination with business and development teams is essential to success
Ability to prioritize individual/group work in a high-stress, deadline driven environment
Ability to complete administrative responsibilities on time
Office presence minimum of 5 days per week in Dallas, TX or Atlanta, GA (no relocation offered)

Responsibilities

Acting as the SME in your area, prioritize, analyze, and implement products and offers specific to the business needs
Collaborate with cross-functional teams (business, architecture, billers, UX, etc.)
Understand customer needs, marketing trends, and the competitive landscape to define and execute on various business needs
Guide product development by defining and communicating detailed requirements
Support trade-off discussions, negotiations, and alignment on mission critical offer execution and timing with stakeholders
Understand data mapping/transformation and other project artifacts
Responsible for the success of a product or group of products through daily execution of comprehensive marketing plan including new and emerging products, technologies, and/or applications
Engage with business team and stakeholders at different levels to understand business needs, analyze, document, evaluate, prioritize, and implement requirements, and make recommendations on the solution and implementation

Skills

Product Launch

Cross-Functional Collaboration

Product Requirements

Stakeholder Management

Marketing Plan Execution

Commerce Tools

CMS

Data Mapping

Business Analysis

UX Collaboration

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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