Lead - Business Analytics at FreshBooks

San Mateo, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, SoftwareIndustries

Requirements

7+ years of experience in sales / marketing analytics or a related field
Bachelor’s / Master’s degree in Business Analytics, Data Science, Statistics, or a related field
Expertise in developing metrics, performance measurement, data modeling, and reporting
Proficiency with analytics tools such as Google Analytics, SQL, Tableau, PowerBI, or other BI platforms
Good understanding of marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
Excellent interpersonal skills and ability to drive consensus with internal and external stakeholders
Strong experience in data analytics and performance measurement
Expertise in collaboration with cross-functional teams, including marketing, sales, product, and finance
Strong background in B2B SaaS metrics, statistical modeling, and data visualization

Responsibilities

Provide actionable insights to senior leadership by analyzing key GTM metrics, identifying market trends, customer behavior, and opportunities to refine go-to-market strategies
Manage data pipelines and collaborate with data engineering teams to ensure accurate data collection and integration across platforms
Design, implement, and manage structured processes within the GTM Ops team to maintain high levels of data quality and accuracy
Effectively manage stakeholder communication on the insights & metrics developed
Collaborate closely with sales, marketing, product, and finance teams to translate data insights into actionable events and ensure cohesive execution across channels
Push stakeholders to think big in developing or re-design current BI applications that can create transformational business impact
Understand Business Storylines as tied to Goals, OKRs and business outcomes

Skills

Key technologies and capabilities for this role

data analyticsperformance measurementstatistical modelingdata visualizationB2B SaaS metricsdata pipelinesGTM metricsmarket trends analysiscustomer behavior analysis

Questions & Answers

Common questions about this position

Is this position remote or on-site?

The position is on-site.

What is the salary range for this role?

This information is not specified in the job description.

What experience and skills are required for this Lead Business Analytics role?

Candidates need 7+ years in sales/marketing analytics or related field, a Bachelor’s/Master’s in Business Analytics, Data Science, Statistics or similar, expertise in metrics, performance measurement, data modeling, reporting, and proficiency with tools like Google Analytics and SQL.

What is the company culture like at Freshworks?

Freshworks emphasizes a people-first approach to AI, building uncomplicated service software for exceptional customer and employee experiences, with a fresh vision focused on real impact and global collaboration among over 4,500 employees.

What makes a strong candidate for this position?

A strong candidate has strong experience in data analytics, performance measurement, B2B SaaS metrics, statistical modeling, data visualization, and expertise in collaborating with cross-functional teams like marketing, sales, product, and finance.

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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