Lead, Brand Creative and Experience Designer at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Fashion, Sportswear, MarketingIndustries

Requirements

Minimum of 8 years of design experience, preferably in experiential, brand activation, retail storytelling, or integrated campaign environments (international experience a plus)
Bachelor’s degree in design, graphic (description cuts off, but implied)

Responsibilities

Bring seasonal campaigns to life through physical retail experiences, translating global brand stories into regionally relevant executions across APLA
Design consumer journeys and activation concepts that connect storytelling, product, services, and culture—crafting immersive moments, in-store takeovers, event activations, and experiential installations
Create high-quality design deliverables across campaign toolkits, windows, storytelling systems, visual merchandising concepts, materials exploration, and branded retail experiences
Prototype and experiment, bringing new thinking, inspiration, and emerging creative tools (including generative AI) into the work
Collaborate across multiple creative disciplines—Narrative, Art Direction, Retail Marketing, Visual Merchandising, and Production—to ensure alignment of creative intent and execution quality
Build and present compelling creative decks that communicate concept, narrative, design intent, and consumer impact to creative leadership and cross-functional partners
Maintain creative excellence in execution, ensuring outputs are on brand, on strategy, and scalable for multiple store formats and territories
Shepherd projects end-to-end, from concepting and storytelling through design development, vendor handoff, production oversight, and in-market implementation
Bring new cultural references, design inspiration, and competitive insights to the studio—strengthening seasonal concepts and fueling innovative thinking
Travel 5–15% of the time

Skills

Key technologies and capabilities for this role

Brand CreativeExperience DesignArt DirectionVisual StorytellingConsumer JourneysImmersive ExperiencesInstallationsBrand ActivationsRetail DesignCampaign ExecutionCross-Functional CollaborationConceptual Design

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

What is the location or work arrangement for this role?

This information is not specified in the job description.

What key skills are required for the Lead Designer role?

The role requires conceptual thinking to turn insights into immersive experiences, collaboration in cross-functional teams, and skills in design deliverables like campaign toolkits, visual merchandising, prototyping, and end-to-end project leadership.

What is the company culture like for the Brand Creative team?

The team is agile and end-to-end, blending strategy, storytelling, and innovation at the speed of sport, culture, and consumer, while thriving in cross-functional collaboration across APLA territories.

What makes a strong candidate for this Lead Designer position?

A strong candidate is a creative designer and art director who excels at elevating seasonal brand stories through immersive physical experiences, activations, and visual storytelling, with the ability to lead projects end-to-end across multiple touchpoints and territories.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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