Lead - Analytics at InMobi

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, Technology, E-commerceIndustries

Requirements

Strong analytical and problem-solving skills
Proven communication skills
Experience in analyzing user behavior to identify opportunities for user acquisition/activation, retention, and engagement
Ability to gather, analyze, and present data in support of business cases, proposed projects, and systems requirements
Experience generating and compiling reports with probable causes and workable solutions to systems issues
Ability to plan, design, develop, and launch efficient business, financial, and operations systems
Collaboration skills with cross-functional teams (e.g., product managers, marketing specialists, data engineers)

Responsibilities

Plan, design, develop, and launch efficient business, financial, and operations systems in support of core organizational functions and business processes
Analyze user behavior, identify opportunities, and execute strategies to increase user acquisition/activation, retention, and engagement
Collaborate closely with cross-functional teams, including product managers, marketing specialists, and data engineers, to achieve growth objectives
Gather, analyze, and present data in support of business cases, proposed projects, and systems requirements
Generate and compile reports based on findings, complete with probable causes and workable solutions to systems issues
Apply communication, analytical, and problem-solving skills to maximize the benefit of IT/Analytics system investments

Skills

Analytics

Machine Learning

Data Analysis

Advertising Technology

Marketing Analytics

Privacy Compliance

Personalization

Targeting

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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