游戏品牌经理（日本市场）｜Japan Brand Marketing Manager at Tencent

Tokyo, Tokyo, Japan

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, MarketingIndustries

Requirements

Familiar with Japanese and overseas PC/console games, with rich gaming experience and deep understanding of player communities and their needs
Familiar with local KOLs and media ecosystem, with excellent market sensitivity, strong communication skills, and team collaboration awareness
Deep understanding of Japanese gaming user segments and consumption logic, especially PC and PS game users
Good stress resistance, ability to adapt to cross-cultural environments and communication with overseas teams
Data analysis skills and awareness, ability to timely analyze and adjust marketing and product data
Language proficiency: Native-level Japanese, English usable as working language

Responsibilities

Market insights and strategy: Provide product selling points analysis, user insights, and strategic support based on product features, operational goals, and promotion needs; deeply understand and grasp target user demands
Marketing planning and execution: Follow up on PC/console game market promotion activities, including influencer collaborations, PR, paid media, offline events, and OOH; participate in building Japan's PC influencer network
Data monitoring and optimization: Support the implementation of Japan's PC market ROI data monitoring system; timely adjust投放 strategies based on promotion and product data
Cross-team collaboration: Communicate and coordinate with headquarters and R&D teams; support global activities in Japan and localize Japan-led activities

Skills

PC Games

Console Games

KOL Management

Paid Media

Offline Events

OOH

Influencer Networks

Data Analysis

ROI Monitoring

Market Insights

Cross-Cultural Communication

Japanese

English

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

Land your dream remote job 3x faster with AI

Try Jobo Free