Intern, Product Marketing at Harbinger Motors

Garden Grove, California, United States

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Electric Vehicles, Automotive, Clean EnergyIndustries

Requirements

Enrolled in Bachelor’s degree program or greater in related field; an MBA (currently pursuing or completed) is highly preferred
Work authorized in the United States OR ability to obtain J-1/F-1 visa
Minimum of 2 years of full-time marketing experience, with a strong preference for product marketing expertise
Exceptional written and verbal communication skills

Responsibilities

Play a crucial role in validating markets and crafting the go-to-market strategy for the new division, including identifying key partners, segmenting markets, and laying the foundational positioning
Conduct in-depth competitive analysis, track emerging trends, and gather customer insights to fuel product strategy and marketing campaigns
Collaborate with the marketing department to build a new website landing page, develop collateral (brochures, presentations), craft LinkedIn posts, write website copy, and create sales enablement materials
Orchestrate the development and execution of go-to-market strategies for new product features and launches
Help sculpt clear, differentiated, and highly impactful product messaging and positioning
Provide support for the execution of customer quotes and sales orders

Skills

Product Marketing

Market Positioning

Messaging

Go-to-Market Strategy

Partnership Development

Customer Interaction

Sales Collaboration

Engineering Collaboration

Harbinger Motors

Electric vehicle manufacturer for commercial use

About Harbinger Motors

Harbinger Motors manufactures electric vehicles specifically for the commercial sector, targeting businesses that need vehicles for delivery, public transportation, and logistics. Their unique chassis design enhances the driver's experience, safety, and productivity, making their vehicles user-friendly and efficient. The vehicles are equipped with drive-by-wire steering and are designed to be ready for autonomous driving. Harbinger Motors also emphasizes ergonomics, featuring a low floor height for improved driver comfort. Unlike many competitors, they utilize a data-driven approach to understand customer needs better, allowing them to offer tailored solutions and related services such as customer support and maintenance. The goal of Harbinger Motors is to transform the commercial vehicle industry by focusing on the needs of drivers and enhancing overall vehicle performance.

Gardena, CaliforniaHeadquarters

2021Year Founded

$71MTotal Funding

EARLY_VCCompany Stage

Robotics & Automation, Automotive & TransportationIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Unlimited Paid Time Off

Paid Vacation

Meal Benefits

Risks

Increased competition from legacy manufacturers may impact Harbinger's market share.

Over-reliance on large customers like THOR Industries poses financial risks.

Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Harbinger offers a unique EV platform with zero acquisition premium.

The company focuses on driver experience, safety, and productivity in commercial vehicles.

Harbinger's vehicles are autonomous-ready with drive-by-wire steering and ergonomic design.

Upsides

Harbinger secured $400M in pre-orders, indicating strong market demand.

The company raised $73M in Series A funding, supporting growth and expansion.

Harbinger's focus on medium-duty EVs aligns with rising urban logistics needs.

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