Nielsen

INTERN - Investigación de mercados

Mexico City, Mexico City, Mexico

Not SpecifiedCompensation
InternshipExperience Level
Full TimeJob Type
UnknownVisa
Market Research, Consumer GoodsIndustries

Job Description

Location Type: Remote Employment Type: Full-time

Company Description

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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About the Role

¿Te apasiona el análisis de datos y la toma de decisiones estratégicas? ¡Entonces este es el lugar para ti! Nuestra área se enfoca en el análisis de información de productos de consumo masivo, donde monitoreamos el desempeño de las diferentes categorías y las tendencias del mercado. ¡Serás parte de un equipo que trabaja con datos reales, ayudando a grandes marcas a entender su desempeño y la competencia!

Responsibilities

Como parte del equipo, tu rol será clave para garantizar que nuestros clientes reciban información clara, precisa y útil. Algunas de tus tareas serán:

  • Soporte Administrativo: Colaborar con el equipo de insights, subiendo tickets y gestionando el seguimiento de solicitudes.
  • Análisis de Datos: Extraer y organizar información para crear reportes sencillos y complejos (en Excel y PowerPoint). Aprenderás a realizar análisis detallados que se entregarán a los clientes.
  • Entregables a Clientes: Apoyo en la creación de presentaciones e informes, tanto periódicos como puntuales, con insights clave sobre el comportamiento de los consumidores y las estrategias del mercado.

Qualifications

Perfil Ideal

  • Estudiantes de último semestre de carreras económicas o afines con interés en análisis de datos y marketing (Marketing, Relaciones Comerciales, Ingeniería Industrial, Matemáticas, Actuaría, etc.).
  • Disponibilidad de medio tiempo (puede ser en turnos matutinos o vespertinos).
  • Habilidades de análisis: Te apasiona descubrir patrones y tendencias a partir de datos.
  • Habilidades de comunicación: Te gusta transmitir información de manera clara y efectiva.
  • Conocimientos de Excel: Intermedio o avanzado (fórmulas, tablas dinámicas y análisis de datos).
  • PowerPoint Intermedio: Para crear presentaciones atractivas y efectivas.
  • Inglés Intermedio: Capacidad para manejar documentación básica y colaborar con equipos internacionales.

What We Offer

  • Trabajo híbrido: Disfruta de la flexibilidad de trabajar desde casa 3 días a la semana.
  • Desarrollo profesional: Aprenderás de un equipo experto y tendrás acceso a recursos para seguir perfeccionando tus habilidades en análisis y marketing.
  • Ambiente dinámico: Un entorno colaborativo y lleno de retos que te permitirá poner en práctica lo que aprendes en tu carrera.
  • Crecimiento: Oportunidades de desarrollo y la posibilidad de integrarte a proyectos clave con grandes marcas.

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

Our Commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender

Skills

Data Analysis
Market Research
Excel
PowerPoint
Communication
Problem-Solving
Marketing
Business Intelligence
Consumer Behavior

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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