Interim Technical SEO Specialist at Farfetch

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Luxury Fashion, eCommerce, MarketingIndustries

Requirements

Hands-on technical SEO expertise, preferably in an in-house ecommerce environment, with experience supporting and contributing to SEO projects and experiments
Good understanding of how large-scale websites are crawled, rendered, and indexed (including JS frameworks)
Comfortable interpreting sitemaps, hreflang, canonicalisation, and structured data at scale (understanding of log file analysis is an advantage)
Analytical, comfortable with data tools, and able to translate results into actionable insights by building or contributing to SEO dashboards using Looker Studio, BigQuery, or similar analytics environments
Able to communicate technical SEO requirements to engineers and marketing counterparts
Some familiarity with AI search surfaces (ChatGPT, Google AI Overviews, Bing Copilot) and how they influence organic visibility
Well versed in first-party (GSC) and third-party (Semrush, Ahrefs) tools

Responsibilities

Support the Sr. Technical SEO Specialist in spearheading technical SEO initiatives across a large-scale, multi-domain, multilingual ecommerce ecosystem
Work on SEO tests and experiments by defining hypotheses, running A/B SEO tests, communicating outcomes effectively, and consistently validating the impact of technical SEO changes on organic traffic, indexation, and user experience
Play an active role in advancing AI Search readiness strategy to futureproof organic visibility
Contribute to site audits, log file analysis, and provide recommendations to improve crawlability, performance, and rankings
Collaborate with Engineering and Product teams to prioritise and implement SEO fixes and improvements
Partner with Analytics teams to measure test results, build dashboards, and share insights with stakeholders
Stay ahead of evolving SEO trends, including AI-search and Google updates, and share opportunities with the business
Learn the basic principles of App Store Optimisation to coordinate the basic alignment of imagery from the website to Google Play and App Store

Skills

Technical SEO

eCommerce SEO

App Store Optimisation

SEO Tests

SEO Experiments

Google Analytics

Google Search Console

Site Speed Optimization

Schema Markup

Internal Linking

Farfetch

Online marketplace for luxury fashion items

About Farfetch

Farfetch operates as a global online marketplace for luxury fashion, linking high-end brands and boutique retailers with consumers. The platform allows users to browse and purchase a wide range of luxury items, ensuring that both brands and retailers can reach a worldwide audience. Farfetch's business model is centered around facilitating these transactions, earning revenue primarily through commissions on sales made through its site. Additionally, it offers services like digital marketing and logistics to help its partners enhance their online presence. A distinguishing feature of Farfetch is its acquisition of LUXCLUSIF, a luxury resale platform, which enables it to cater to the growing demand for pre-owned luxury goods. The company's goal is to provide a seamless shopping experience for luxury fashion enthusiasts while supporting brands and retailers in expanding their reach.

London, United KingdomHeadquarters

2007Year Founded

$682.9MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Flexible Work Hours

Employee Pension Scheme

Risks

Increased competition from Mytheresa could impact Farfetch's market share.

Farfetch faces challenges in maintaining its presence in the Chinese market.

The sale to Coupang indicates potential financial instability for Farfetch.

Differentiation

Farfetch connects luxury brands and consumers through a unique online marketplace.

The platform offers modular, API-enabled technology for luxury fashion brands.

Farfetch provides commerce solutions, enhancing brands' online presence and sales.

Upsides

Virtual try-on technology is gaining popularity in luxury fashion.

Farfetch can capitalize on Yoox Net-A-Porter's exit from China.

Exclusive partnerships, like with Officina Bernardi, enhance Farfetch's offerings.

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