Influencer Marketing Manager at Omnisend

Kaunas, Kaunas County, Lithuania

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Ecommerce, TechnologyIndustries

Requirements

2+ years of experience in influencer marketing, preferably with a focus on Youtube/Instagram/Linkedin/X (Twitter), or in a related marketing role
Proven track record of successfully managing influencer campaigns and partnerships from inception to execution
Strong understanding of content creation processes and influencer dynamics on YouTube/Instagram/Linkedin/X (Twitter)
Experience with campaign tracking, performance metrics, and data analysis to inform decision-making
Excellent negotiation and relationship-building skills, with the ability to effectively communicate and collaborate with influencers and internal teams
Proficiency in social media analytics tools and influencer marketing platforms
Strong written and verbal communication skills in English

Responsibilities

Develop and execute influencer marketing strategies focused on engaging Youtube/Instagram/Linkedin/X (Twitter) influencers to enhance brand visibility and drive user engagement
Identify and build relationships with key influencers in relevant niches, ensuring alignment with Omnisend’s brand and marketing objectives
Collaborate with influencers to create high-quality, authentic content that resonates with their audience while promoting Omnisend’s offerings
Monitor, analyze, and report on campaign performance, leveraging insights to optimize ongoing and future influencer collaborations
Coordinate with internal teams (Comms&Creative, Digital Advertising, Product, etc.) to ensure cohesive and integrated marketing efforts
Stay updated on influencer marketing trends, best practices, and emerging platforms to continually refine and innovate our approach

Skills

Key technologies and capabilities for this role

Influencer MarketingContent CreationRelationship BuildingDigital MarketingPerformance AnalysisYouTubeInstagramLinkedInTwitterBrand StrategyMarketing Strategy

Questions & Answers

Common questions about this position

What experience is required for the Influencer Marketing Manager role?

Candidates need 2+ years of experience in influencer marketing, preferably focused on YouTube/Instagram/LinkedIn/X (Twitter), or in a related marketing role, along with a proven track record of managing influencer campaigns, understanding of content creation and influencer dynamics, and experience with campaign tracking, performance metrics, and data analysis.

What is the company culture like at Omnisend?

Omnisend offers a drama-free environment with smart people doing great work, no pointless meetings or micromanagement, a data-driven approach, trust and transparency among team members, and genuine fun through workations and team gatherings.

What are the main responsibilities of this role?

The role involves developing and executing influencer marketing strategies, building relationships with key influencers on YouTube/Instagram/LinkedIn/X (Twitter), collaborating on content creation, monitoring and analyzing campaign performance, coordinating with internal teams, and staying updated on trends.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Omnisend

Omnichannel marketing automation for ecommerce

About Omnisend

Omnisend provides omnichannel marketing automation tools specifically for ecommerce businesses, allowing them to manage marketing across email, SMS, and social media. The platform features pre-built workflows for tasks like cart recovery and customer retention, along with customizable templates and mobile-optimized forms. Unlike competitors, Omnisend operates on a subscription model with scalable pricing tiers, making it accessible for small to medium-sized businesses. The company's goal is to simplify marketing processes and enhance customer engagement to drive sales for its clients.

Vilnius, LithuaniaHeadquarters

2014Year Founded

$199KTotal Funding

SEEDCompany Stage

Consulting, Consumer SoftwareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

401(k) Retirement Plan

401(k) Company Match

Unlimited access to psychotherapy

Personal workstation budget

Risks

Emerging platforms like Temu pose competition by attracting more return shoppers.

AI-generated content challenges Omnisend to adapt its content strategies.

Cyber Trust Mark program may increase compliance requirements for Omnisend.

Differentiation

Omnisend offers one-click ecommerce stack integrations for seamless marketing automation.

The platform provides pre-built workflows for cart recovery and customer retention.

Omnisend's intuitive drag & drop editing simplifies campaign creation for users.

Upsides

Omnisend benefits from the growing demand for personalized marketing solutions.

The rise of SMS marketing enhances Omnisend's multi-channel capabilities.

Omnisend's subscription model aligns with the ecommerce industry's shift towards subscriptions.

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