Influencer & KOL Marketing Manager
KrakenSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Technology, Social MediaIndustries
Requirements
- Experience leading influencer marketing strategies aligned with client objectives and ROI
- Ability to build and nurture senior client relationships as a trusted advisor
- Expertise in facilitating strategic business reviews, campaign reporting, and identifying expansion/upsell opportunities
- Proficiency in contributing to RFPs and new business pitches with client insights
- Skills in overseeing execution of multiple influencer campaigns, including budgets, timelines, deliverables, compliance (e.g., FTC guidelines), and KPI monitoring
- Capability to guide and manage Account Managers in client communications and execution
- Cross-functional collaboration experience with teams like Social, Strategy, Creator Success, Paid Media, Product, and Sales
- Leadership and mentoring skills for managing direct reports (Account Managers and Coordinators), providing feedback, and fostering team culture
- Knowledge of industry trends, platforms, and best practices in influencer marketing
Responsibilities
- Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI
- Build and nurture senior client relationships, positioning Later as a trusted strategic advisor
- Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps
- Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue
- Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise
- Oversee execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and measurable impact
- Guide Account Managers in managing day-to-day client communications and executional tasks
- Own campaign budgets, timelines, and deliverables, ensuring projects are on track and aligned with client commitments
- Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence
- Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance
- Partner with Social, Strategy, Creator Success, Paid Media, Product, and Sales to deliver seamless integrated campaigns
- Act as the voice of the client and influencer, ensuring feedback informs platform improvements and future strategies
- Collaborate cross-functionally to embed innovation and elevate Later’s reputation with clients and across the industry
- Manage and mentor direct reports, building a high-performing, client-focused team
- Provide coaching, performance feedback, and growth opportunities to Account Managers and Coordinators
- Foster a culture of accountability, collaboration, and continuous learning
- Anticipate risks early and implement proactive solutions that remove blockers for the team
- Stay ahead of industry trends, platforms, and best practices
Skills
Influencer Marketing
Account Management
Client Strategy
Team Leadership
Campaign Management
Social Media
Performance Analytics
ROI Optimization
Cross-functional Execution
Strategic Partnerships
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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