Influencer & KOL Marketing Manager
KrakenSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Influencer Marketing, Marketing TechnologyIndustries
Requirements
- Strong influencer marketing expertise
- Knowledge of social media best practices
- Ability to guide a team toward delivering impactful results
- Experience in maintaining direct communication with clients and overseeing client communications
- Capability to develop and execute integrated influencer marketing strategies
Responsibilities
- Support the development of influencer strategies for clients, ensuring campaigns align with client goals and brand objectives to drive long-term value
- Oversee campaign execution to ensure high-quality delivery and serve as a resource to address issues or concerns
- Oversee client communications to ensure strategic alignment and maintain strong relationships to understand business goals and objectives
- Provide guidance to Account Manager(s) on client interactions to ensure client expectations are met
- Oversee multiple influencer campaigns from conception through execution and reporting
- Manage budgets, timelines, and resources, ensuring campaigns are delivered on time and within scope
- Lead the strategic direction of influencer marketing programs, including identifying, vetting, and managing relationships with relevant influencers
- Ensure influencer content is creative, compliant, and aligned with brand objectives
- Work closely with Social, Strategy, Marketing, Creator Success, Sales, Product, and Paid Media teams to ensure seamless execution and delivery, supporting team efforts to maximize campaign impact
- Ensure full compliance with relevant industry regulations across all social media and influencer activities
- Implement and maintain robust organizational processes to guarantee adherence to regulatory guidelines
- Proactively address and resolve any regulatory concerns that may arise during campaign execution
- Oversee and manage compliance-related projects to ensure timely and accurate execution, with meticulous attention to detail in monitoring, documenting, and reporting compliance efforts
- Monitor campaign performance and track key metrics
- Provide actionable insights to optimize strategies
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary or compensation for the Influencer Marketing Account Lead role?
This information is not specified in the job description.
Is this Influencer Marketing Account Lead position remote or does it require office work?
This information is not specified in the job description.
What key skills are required for the Account Lead role?
The role requires strong influencer marketing expertise, knowledge of social media best practices, and the ability to guide a team, along with skills in strategic planning, client communications oversight, and campaign management.
What does the company culture or work environment look like at Later?
This information is not specified in the job description.
What makes a strong candidate for the Influencer Marketing Account Lead position?
Strong candidates will have expertise in influencer marketing, experience overseeing campaign execution and client communications, and the ability to manage budgets, timelines, and teams to deliver results aligned with brand objectives.
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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