Influence Business Director at Ogilvy

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, PR, MarketingIndustries

Requirements

Visionary leadership to define strategic vision, long-term goals, growth targets, and market positioning for the Influence department
Full P&L responsibility, including revenue forecasting, resource management, and profitability oversight
Expertise in leading major new business pitches and converting revenue opportunities
Ability to design and implement departmental best practices, operational frameworks, and quality control standards
Experience transitioning from account leadership to steering an entire practice
Capability to build a best-in-class team and cultivate innovation and excellence
Holistic leadership in orchestrating end-to-end influencer marketing lifecycle: ideation, trend identification, strategy development, creative narratives, execution, reporting, performance analysis, and ROI optimization
Proficiency in navigating complex client relationships (e.g., The Coca-Cola Company) across global and European markets
Representation at agency leadership level as the ultimate authority on Influence

Responsibilities

Define and execute the strategic vision for the Influence department, setting long-term goals, growth targets, and market positioning (Practice Leadership & Vision)
Hold full P&L responsibility for the Influence practice, overseeing revenue forecasting, resource management, and profitability for sustainable growth (Commercial & P&L Ownership)
Act as senior lead on all major new business pitches for Influence and proactively identify/convert significant new revenue opportunities (New Business & Growth)
Design and implement departmental best practices, operational frameworks, and quality control standards for operational excellence (Operational Excellence)
Orchestrate the entire lifecycle of influencer marketing initiatives: ideation, trend identification, strategy development, creative narratives/content frameworks, execution across platforms/geographies, reporting, performance analysis, and ROI optimization
Ensure brand consistency, cultural relevance, breakthrough engagement, and tangible business impact for clients like The Coca-Cola Company
Build and lead a best-in-class team, drive innovation, and position the Influence practice as a key driver of agency growth and creativity
Represent the department at agency leadership level and within WPP Open X

Skills

Influencer Marketing

P&L Management

New Business Development

Strategic Leadership

Team Building

Client Management

Agency Operations

Ogilvy

Global advertising and brand experience agency

About Ogilvy

Ogilvy operates as a global advertising, marketing, and public relations agency focused on creating and managing brand experiences. The company helps businesses establish a unique brand identity, develop engaging customer experiences, and communicate compelling brand stories. Their services include advertising campaigns, digital marketing, public relations, and brand consulting, which they offer on a project basis or through long-term contracts. Ogilvy differentiates itself from competitors by leveraging its extensive global presence and deep industry knowledge to deliver tailored marketing strategies for a diverse range of clients, including well-known brands and non-profit organizations. The goal of Ogilvy is to drive growth and brand loyalty for its clients through impactful marketing solutions.

New York City, New YorkHeadquarters

1948Year Founded

ACQUISITIONCompany Stage

Consulting, Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Hybrid Work Options

Risks

Increased competition from digital-first agencies offering cost-effective solutions.

The rise of in-house marketing teams reduces demand for external agency services.

Economic uncertainties and budget cuts may impact Ogilvy's revenue streams.

Differentiation

Ogilvy's global presence spans 132 offices in 83 countries, offering extensive reach.

The agency's six core capabilities provide comprehensive brand solutions for diverse client needs.

Ogilvy's legacy of iconic campaigns positions it as a leader in creative marketing.

Upsides

AI-driven marketing strategies enhance personalized campaigns and client ROI.

Short-form video content offers new storytelling opportunities on platforms like TikTok.

Ogilvy's recognition in Forbes' Best Consulting Firms list boosts its consulting credibility.

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