In-Vehicle Content Designer at General Motors

Warren, Michigan, United States

General Motors Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, TechnologyIndustries

Requirements

  • A portfolio of work that showcases your ability to write and evaluate writing
  • Self-starter with strong autonomy; comfortable identifying problem areas, tackling them independently, and sharing findings
  • Deep understanding of human interface design best practices
  • Experience naming products and features; ability to iterate quickly, form a clear design point of view, and navigate cross-functional feedback
  • Strong sense of what needs a name versus a clear interface label
  • Strong editorial and design sensibility; preference for fewer words in software
  • High comfort level with technical complexity; quick to pick up new terminology
  • Experience working with engineers, product managers, and other partners to understand requirements and functionality
  • Strong sense of when to push back on requirements and when to work within constraints

Responsibilities

  • Write for all in-vehicle displays using a content design approach, influencing the product experience beyond wording; includes edits to existing text, updates to features, and new designs for new experiences
  • Create consistent in-vehicle experiences by following existing writing standards and contributing new ones as needed
  • Write in the context of designs and user flows, working in Figma
  • Collaborate with mobile content design partners on shared features for cohesive customer experiences
  • Participate in peer reviews, content design reviews, and executive reviews; provide peer feedback and share work for review
  • Mentor and coach other writers

Skills

Key technologies and capabilities for this role

User ResearchInfotainment SystemsDesign SystemsInteraction DesignVoice ControlsUX DesignAccessibilityFigmaMobile AppsWeb DesignAutomotive UIHuman-Centered Design

Questions & Answers

Common questions about this position

Is this role remote or hybrid?

This role is categorized as hybrid, meaning the successful candidate is expected to report to the office three times per week or other frequency dictated by the business.

What are the required skills for this position?

Candidates need a portfolio showcasing content design abilities, experience writing for in-vehicle displays using a content design approach, proficiency working in Figma with designs and user flows, collaboration skills with partners, and ability to mentor other writers.

What is the salary for this role?

This information is not specified in the job description.

What is the company culture like for this team?

The team emphasizes a user-first culture with empathy for drivers, passengers, and digital users, collaboration across engineers, product managers, designers, and researchers, creative freedom to explore bold ideas, and continuous growth in a rapidly evolving mobility landscape.

What makes a strong candidate for this role?

A strong candidate will have a portfolio showcasing content design work for in-vehicle displays, experience influencing product experiences through writing in Figma, ability to create consistent experiences following and contributing to standards, and skills in collaboration, peer reviews, and mentoring.

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters
1908Year Founded
$486.7MTotal Funding
IPOCompany Stage
Automotive & Transportation, Financial ServicesIndustries
10,001+Employees

Benefits

Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
401(k) Retirement Plan
Tuition Reimbursement
Student Loan Assistance
Flexible Work Hours
Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.
Chevrolet Equinox EV recall could harm GM's safety reputation.
Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.
GM leads in board diversity with 55% women directors.
GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.
Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.
Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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