Responsibilities

The HubSpot Marketer will utilize HubSpot to create, manage, and optimize marketing campaigns, including inbound strategies such as content creation, lead nurturing, and email marketing. They will develop and execute inbound marketing campaigns to generate and convert leads, ensuring alignment with overall marketing goals and strategies. The role involves managing and optimizing CRM tasks within HubSpot to enhance lead tracking, customer relationships, and sales processes. Creating and deploying engaging content that drives traffic, generates leads, and supports overall marketing objectives is also a key responsibility. Leveraging HubSpot’s analytics tools to monitor campaign performance, derive insights, and make data-driven decisions to improve marketing efforts is essential. Collaboration with marketing and sales teams to understand their objectives and implement effective strategies within HubSpot will be a significant part of the role. Proactively identifying areas for improvement within campaigns and workflows, making recommendations, and implementing changes to enhance performance is also required. Communicating progress, updates, and insights to team members and stakeholders, ensuring alignment and transparency, will be a key duty.