Head of Communications, Germany at Change.org

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Social ImpactIndustries

Requirements

Exceptional, high-trust network of key media decision-makers – including senior editors, executive producers, influential journalists. Proven ability to mobilize network to secure high-impact coverage
Extensive experience & network in political/advocacy campaigning, lobbying and social impact creation across main channels such as broadcast (TV & radio), social media and Newsletter/email
Extensive executive, corporate and crisis communication skills, both written and verbal, with a track record of influencing diverse audiences, from internal leadership to global media
Drives strategic alignment across cross-functional teams and external partners. Ability to navigate complex stakeholder environments and influence at the highest levels to advance Change.org’s brand, reputation, and impact
Deep understanding of the evolving global media and communications landscape, can identify the most influential platforms and voices. Uses data-driven insights to guide teams in driving awareness, adoption and engagement
Uses insight, performance data, and AI tools to plan, pitch, and adapt for maximum impact. Builds systems and tools, such as testing frameworks or lightweight automations, that improve quality and efficiency across the team
10+ years of experience in strategic corporate communications, media relations, public affairs, or public relations
Proven experience leading communications in mission-driven or social impact context, with a deep understanding of values-based storytelling and advocacy
Proven track record of shaping media narratives and leading successful engagement with top-tier and agenda-setting media outlets that reach tens of millions weekly
Demonstrated success in securing and sustaining high-profile media coverage that aligns with organizational goals, mitigates reputational risk, and drives meaningful brand and mission outcomes
Experience advising executive leaders and serving as a trusted partner in high-stakes public communications, including crisis response, executive visibility, and brand repositioning
History of leading and mentoring high-performing comms teams

Responsibilities

Lead the growing German Marketing & Communications team to support high-impact campaigns across the democratic political spectrum that make big waves in the media, shape public discourse, deepen brand relevance, and drive awareness, adoption, and affinity
Oversee and grow a network of high-leverage relationships, including senior editors, producers, journalists, decision makers, politicians, civic organisations and influencers with the aim of putting change.org at the heart of the zeitgeist
Set and deliver a national media strategy that consistently secures top-tier coverage for Change.org petitions across the democratic political spectrum, demonstrating a high impact, open platform for every day citizens
Identify and amplify opportunities for Change.org petitions to gain traction on social media, driving virality and cultural relevance while expanding reach and engagement across diverse audiences
Lead the development of Change.org’s overarching brand & media strategy, oversee high-impact storytelling, top-tier media engagement, and a network of influential relationships to civil society & politics

Skills

Media Strategy

Brand Strategy

Storytelling

Media Relations

Journalist Networking

Political Engagement

Social Media Virality

Public Relations

Campaign Management

Network Building

Change.org

Online platform for petitions and activism

About Change.org

Change.org is a digital platform that allows individuals and groups to create and manage campaigns for social, political, and environmental change. Users can start petitions to gather support and engage with decision-makers like politicians and corporate leaders. The platform is designed for everyday people, including activists and non-profit organizations, who want to mobilize support for various causes. Change.org operates on a free model, generating revenue through donations, sponsored petitions, and premium services. It provides tools to help users draft compelling stories, share their petitions on social media, and connect with the media. The goal of Change.org is to empower grassroots activism by enabling users to amplify their voices and achieve meaningful change.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$70.1MTotal Funding

SERIES_DCompany Stage

Social ImpactIndustries

201-500Employees

Risks

Political backlash from petitions challenging government policies could lead to regulatory issues.

Alternative platforms like Smashing may divert users, impacting growth and engagement.

Corporate co-option of digital activism may dilute Change.org's grassroots appeal.

Differentiation

Change.org is the largest social change platform with over 150 million users.

It offers a free platform for creating and managing petitions globally.

Change.org is a certified B-corporation focused on positive social impact.

Upsides

The platform effectively mobilizes support, as seen in Perelel's successful campaign.

Change.org supports digital well-being discussions, aligning with trends in smartphone restrictions.

It empowers individuals facing bureaucratic challenges, attracting users with similar issues.

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