Requirements

The ideal candidate will be a strategic thinker with a strong creative vision and a proven track record of developing and building strong and authentic brands to drive commercial growth. Strategic Planning: Develop and implement a scalable brand strategy in collaboration with the Executive team and marketing, ensuring successful execution. Define and communicate core brand values, mission, and vision. Create a brand roadmap, setting long-term objectives aligned with business goals. Drive the consolidation of existing brands according to the brand strategy. Conduct market research to inform strategic direction and leverage opportunities. Establish and track KPIs for brand health. Brand Management, Identity and Design: Champion the visual identity for consistent messaging across all platforms. Develop and enforce brand guidelines for uniformity. Shape branding strategies for current and future acquisitions. Collaborate with agencies and teams to enhance the brand. Lead an internal design team, fostering a collaborative environment. Brand Positioning and Messaging: Work with the Head of Product Marketing to ensure alignment of brand and product strategy. Develop clear brand positioning and messaging that resonates with audiences. Create a messaging framework for consistency across channels. Refine tone of voice and brand narrative. Support initiatives like the Reseller/Partner program with targeted branding efforts.