[Remote] Head of Affiliate / KOL Growth at Kraken

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

7+ years in the crypto space
Significant experience with crypto KOLs, especially traders
Proven track record in growing new users in a highly competitive and regulated environment
Experience working with partners in regions all over the world
Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region
Existing relationships with crypto and adjacent industry influencers
Experience with software to manage KOLs across the deal’s lifecycle

Responsibilities

Build out and lead Kraken’s global KOL marketing strategy and execution
Manage a BD team focused regionally
Scale the process to source, contract, and manage dozens of KOLs on every continent
Ensure compliance with financial influencer laws around the world
Negotiate deals that are attractive in a competitive KOL space but deliver strong ROI to Kraken
Attract top KOLs across a variety of categories
Develop KOL content and creative strategies directly with KOLs
Develop local-first ideas with KOL partners
Build out unique new partnership models
Recruit KOLs in digital or in-person spaces
Build influencer web pages
Share content on social media
Co-create content
Hold influencer events
Manage community
Measure results of KOL partnerships and adjust strategy and individual deals

Skills

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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