GTM Operations Analyst at Plaid

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTechIndustries

Requirements

5+ years of experience in Marketing, Sales, or Revenue Operations
Experience in B2B, fintech or startup environments, preferred
Proficiency in Tableau or other data visualization tools
Proficiency in SQL and Excel/Google Sheets for data querying, extraction and analysis
Experience with designing and rolling out KPIs and dashboards
Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
Demonstrated ability to build cross-functional partnerships
Solution-oriented, proactive mindset and ability to thrive in ambiguity

Responsibilities

Own and standardize top of funnel performance analysis, tracking lead generation, conversion rates and attribution for Marketing and New Business
Lead comprehensive top of funnel and marketing analytics for business reviews, presenting key performance metrics, identify growth opportunities and provide data-backed recommendations to marketing leadership
Partner with Business Intelligence to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
Conduct in-depth analysis of marketing campaigns across channels, build and maintain accurate predictive performance models, and present optimization recommendations
Support multiple marketing functions and channel owners to provide strategic analysis, forecasting and insights for planning and optimization including: SEO and web, digital, events, customer, and lifecycle marketing team
Build strategic partnerships with the Finance, Business Intelligence, Business Systems, and GTM Ops teams to ensure alignment, integration, and smooth workflow across marketing, sales, and other business functions

Skills

Key technologies and capabilities for this role

Strategic AnalysisPerformance MeasurementForecastingFull-Funnel MetricsData AnalysisBusiness Intelligence

Questions & Answers

Common questions about this position

What are the main responsibilities of the GTM Operations Analyst role?

You will own and standardize top of funnel performance analysis, lead marketing analytics for business reviews, partner with Business Intelligence on attribution models, conduct campaign analysis, and support marketing functions with strategic analysis, forecasting, and insights.

What skills and expertise are needed for this position?

The role requires deep expertise in full-funnel performance and efficiency metrics, analytical rigor, business intuition, strategic analysis, performance measurement, forecasting, and experience with attribution models, predictive performance models, and marketing analytics.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of company culture does Plaid have?

Plaid is committed to building a strong, operationally excellent growth engine that supports customer acquisition and expansion, with a team focused on operational excellence, strategic scaling, and aligning with broader company goals to empower financial transformation.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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