Growth Marketing Specialist - Japan at Wise

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, TechnologyIndustries

Requirements

Hold Japanese citizenship, Permanent Residency or Child/Spouse of Japanese Citizen Visa
Strong proficiency in spoken and written Japanese (at least JLPT L1 or native) and English
At least 3 years of marketing experience with a focus on growth/performance/campaigns marketing for Japan, ideally in fintech or related tech/financial services industries with marketing channel expertise
Deep understanding of Japan's local nuances across markets and skilled in tailoring strategies to fit diverse cultural contexts
Proactive team player with excellent project planning skills, capable of leading cross-functional initiatives
Data-driven approach, leveraging data to inform decisions and drive growth
Creative flair in strategies, seeking innovative ways to engage audiences, with strong understanding of creative assets (what works or doesn’t work in Japanese culture)
Effective communicator, able to articulate ideas clearly and collaborate efficiently with teams and stakeholders
Nice to haves
Strong proficiency in Japanese copywriting
Background in planning and executing local events (like seminars or community meetups)
Expertise in setting up and scaling an affiliate program
Ability to manage compelling social media content

Responsibilities

Drive growth initiatives in line with country marketing strategy, optimizing towards significant market penetration and user acquisition
Organize and execute multi-channel marketing campaigns, coordinating closely with internal teams and external partners to maximize reach and impact
Support product launches in the region, tailoring strategies to meet local needs and preferences
Collaborate across marketing channels to identify new channels to test and scale successful tactics, in relation to partners and campaigns
Collaborate with local partners, including travel agencies, platforms, and expat groups, to explore innovative avenues for transaction volume growth
Work closely with the Organic Social, Affiliate, Influencer marketing teams to drive a strong online presence and increase brand presence in the market
Work closely with the analytics team to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies

Skills

Key technologies and capabilities for this role

Growth MarketingMulti-channel CampaignsUser AcquisitionProduct LaunchesPartnership ManagementOrganic SocialAffiliate MarketingInfluencer MarketingAnalyticsMarket Penetration

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is an on-site role based at the Tokyo office.

What language skills are required for this position?

Strong proficiency in spoken and written Japanese (at least JLPT L1 or native) and English are required.

What experience is needed for this Growth Marketing Specialist role?

At least 3 years of marketing experience with a focus on growth/performance/campaigns marketing for Japan is required, ideally with backgrounds in fintech or related industries.

What visa or working rights are required to apply?

Candidates must hold Japanese citizenship, Permanent Residency, or Child/Spouse of Japanese Citizen Visa.

What makes a strong candidate for this role?

A strong candidate has localization expertise in Japan, is data-driven, excels in team collaboration, and brings project planning skills along with relevant marketing experience.

Wise

Facilitates low-cost international money transfers

About Wise

Wise focuses on international money transfers, providing a low-cost alternative to traditional banks. It uses a peer-to-peer system to match transfers between users in different countries, which helps reduce fees and offers better exchange rates. Customers pay a small, transparent fee for each transaction, and Wise also offers a multi-currency account for managing funds in various currencies. The company aims to maintain high performance and reliability while ensuring transparency and trust with its users.

London, United KingdomHeadquarters

2011Year Founded

$385.5MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

PTO & annual leave

Work from home flexibility

Parental leave

Medical insurance plans

Health & wellbeing discounts

Pension & retirement plans

Social events

Relocation support

Risks

Increased competition from banks integrating Swift services could challenge Wise's market share.

Regulatory scrutiny following Stenn's collapse may increase pressure on Wise.

Bitcoin's low transaction fees could attract customers away from Wise's services.

Differentiation

Wise offers a peer-to-peer system for low-cost international money transfers.

The company provides a multi-currency account for ex-pats, freelancers, and travelers.

Wise's transparent fee structure attracts customers seeking cost-effective money transfer solutions.

Upsides

Partnership with Morgan Stanley enhances Wise's cross-border settlement capabilities.

Expansion into India's remittance market presents significant growth opportunities for Wise.

API integrations offer additional revenue streams and market penetration for Wise.

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