Growth Marketing Manager

Employment Type: [Not Specified] Location Type: [Not Specified] Salary: [Not Specified]

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. Come Do The Best Work of Your Life At Boulevard.

Position Overview

We are seeking a highly skilled and results-oriented Growth Marketing Manager with expertise in Affiliate, Referral, and/or Influencer Marketing to amplify our brand presence and accelerate customer acquisition.

In this role, you will create and execute innovative strategies to expand our endorsement channels, including affiliate programs, brand ambassador initiatives, customer and partner referral programs, and influencer marketing campaigns. The self-care and beauty industry we operate in is growth-minded, creative, and fueled by passionate individuals and brands. Experience in this industry is strongly preferred, as the role will involve building meaningful relationships within the space and driving revenue through impactful endorsement partnerships.

As the Growth Marketing Manager, you will report directly to the VP of Growth Marketing, playing a key role in Boulevard’s continued growth through data-driven, revenue-generating marketing initiatives.

Responsibilities

Endorsement Channel Program Strategy & Management:

• Develop, implement, and manage the overall affiliate, referral, and influencer marketing strategy.
• Affiliate and Influencer: Identify, recruit, and onboard new affiliates and influencers (including digital publishers, organizations, bloggers, content creators, and affiliate networks) who align with the brand.
• Referral: Implement a scalable referral marketing strategy that encourages existing customers to refer new users.
• Optimize the endorsement marketing funnel, from lead generation to conversion, creating tailored incentives and resources to sustain engagement, ensuring profitability and long-term success.

Relationship Building:

• Affiliate and Influencer Marketing:
  • Identify, establish, and maintain strong, long-term relationships with partners to maximize collaboration and revenue growth.
  • Provide partners with necessary resources (banners, links, tracking tools, co-branded landing pages) and optimize affiliate marketing campaigns, testing different strategies and tactics to enhance performance.
  • Develop and negotiate commission and incentive structures and agreements to align with business objectives.
  • Oversee the creation and management of campaigns and content designed to drive affiliate growth through innovative acquisition strategies, positively impacting the onboarding of high-value affiliates.
• Referral Marketing:
  • Work with the customer success and sales teams to develop outreach, content, and programs to recruit new brand ambassadors and engage with existing ones.
  • Leverage customer data and insights to target and encourage referrals from high-value users.
  • Utilize customer feedback and testimonials.

Requirements

[No specific requirements listed in the provided text.]

Application Instructions

[No specific application instructions listed in the provided text.]