Growth Marketing Specialist, Monetization
AmplitudeSalary not specified
$100,000 – $125,000Compensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Consumer FinanceIndustries
Requirements
- 1-2 years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets, or a strong track record in an analytical academic discipline or structured and data-driven job
- Some experience on digital paid channels such as Paid Search
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
- Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
- Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
- Understanding of hypothesis driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
- Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation
- Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus
Responsibilities
- Growing the number of users who join our program at an efficient cost per acquisition by running campaigns across multiple digital and offline channels
- Define, drive and measure KPIs for each campaign
- Continually design and execute AB tests to make the most effective campaigns
- Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more
- Become a great growth marketer while getting broad exposure to many parts of marketing and building a company
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Growth Marketing Associate position?
The salary range is $100K - $125K.
Is this a remote or hybrid role?
This is a hybrid position.
What skills and experience are required for this role?
Candidates need 1-2 years of proven track record driving growth goals under CAC/ROAS targets, experience with digital paid channels like Paid Search, ability to define and measure KPIs, hypothesis-driven A/B testing, and strategic problem-solving with attention to detail.
What is the company culture like at Kikoff?
Kikoff offers a fast-moving and fast-growing environment that emphasizes data-driven problem-solving, growth mindset, stretching comfort levels, moving quickly with attention to detail, and broad exposure to marketing while building the company.
What makes a strong candidate for this Growth Marketing Associate role?
Strong candidates have 1-2 years driving growth under CAC/ROAS targets or analytical experience, paid search skills, KPI definition ability, A/B testing expertise, and traits like strategic thinking, speed, flexibility, and trustworthiness.
Kikoff
Credit building services for individuals
About Kikoff
Kikoff helps individuals, especially those with low or no credit, build a positive payment history and improve their credit scores. Its services are user-friendly and do not require credit checks, making them accessible to a wide range of clients. Kikoff offers tools for credit management, including easy disputing, rent reporting, and credit monitoring reports, along with an optional Autopay feature. The company's goal is to empower users to take control of their credit journey and achieve significant improvements in their credit scores.
San Francisco, CaliforniaHeadquarters
2019Year Founded
$41.3MTotal Funding
SERIES_BCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Stock Options
Unlimited Paid Time Off
Risks
Increased competition from new fintech startups could dilute market share.
Regulatory scrutiny may lead to increased compliance costs for Kikoff.
Economic downturns could decrease consumer spending, impacting revenue.
Differentiation
Kikoff offers credit building without credit checks, making it accessible to many.
The platform provides easy disputing and rent reporting to enhance credit scores.
Kikoff's Autopay feature ensures clients never miss a due date.
Upsides
Kikoff recognized as a top credit builder app in 2024.
AI-driven tools can enhance user experience with personalized strategies.
Partnerships with educational platforms can attract younger demographics.
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