Crypto.com

Growth Creative Copywriter

Bangkok, Bangkok, Thailand

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Crypto & Web3, Fintech, MarketingIndustries

Requirements

Candidates should possess 6+ years of fin-tech/blockchain content writing experience, exceptional ability to craft impactful writing, and proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns. They should have an in-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences, along with proficiency in writing for different channels and formats, and capability to develop strategic copywriting approaches that align with business objectives and campaign goals.

Responsibilities

The Growth Creative Copywriter will create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content, and understand content writing for various ad channels such as Twitter, Facebook, Instagram, TikTok, Google, etc. They will work closely with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions, conduct research and conceptualize ideas to develop engaging messages for the target audience, create personalized, segmented messaging for different customer groups to boost engagement and conversions, write content in various formats including push notifications, emails, blogs, and other short-form and long-form digital channels, set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team, stay up-to-date with trending topics and news to identify content opportunities, gather input and validate content with internal teams, ensure consistency and quality across all written materials, take ownership of projects from concept to delivery, aligning with brand guidelines, manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail, utilize AI tools to develop compelling visuals and content, and collaborate effectively with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns.

Skills

Copywriting
Content Creation
Social Media
Digital Marketing
Email Marketing
SEO
Fintech
Blockchain
AI Tools
Content Strategy
Project Management

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees

Benefits

Competitive compensation package.
Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you
International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.
Integration of traditional financial instruments may expose new regulatory risks.
Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.
The company integrates traditional finance with crypto through strategic acquisitions.
Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.
Growing interest in crypto-based loyalty programs enhances Visa card offerings.
Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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