Graphic Designer - Brand & Packaging at Daiya Foods

Burnaby, British Columbia, Canada

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Food & Beverage, Consumer Packaged Goods, Plant-based FoodsIndustries

Requirements

Bachelor’s degree in Graphic Design, Packaging Design, Visual Communications or equivalent professional experience
4+ years of professional experience in graphic design
Strong experience in CPG or packaging design; brand and digital work a significant asset
Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop), with basic motion or video editing skills a plus
Familiarity with dielines, print production, supplier handoffs, and eCommerce (e.g., Amazon, Instacart, DTC PDPs)
Portfolio showing strong packaging execution, visual systems, and thoughtful brand design
Experience working with vendors/converters/printers and understanding print/die-line/substrate/finish process flows
Experience or interest in sustainability/eco-friendly packaging design options
Equally comfortable executing and concepting, with a solid understanding of layout, hierarchy, and scalability
Experience creating repeatable templates and toolkits for brand consistency
Organized, deadline-driven, and adaptable to shifting priorities
Strong communicator, comfortable working independently and collaboratively
Comfortable with pre-press checks, colour management, and proofing
Understanding of consumer behaviour, trend-spotting and competitive shelf-set awareness
Emotional Intelligence: thrives on creative exploration and iteration—welcoming feedback, learning from challenges, and seeking innovative ways to elevate the brand visually
Growth Mindset: constantly evolving craft, curious about materials, finishes, digital vs physical

Responsibilities

Design and update packaging for CPG products across formats, from early concepts to production-ready files
Create scalable, repeatable brand/packaging systems that can support SKU proliferation, multi-market language versions and e-commerce vs retail formats
Support rollouts of brand refreshes, new SKUs, and packaging optimizations
Concept and execute on-brand creative across print and digital, including social, email, Amazon PDPs, sell-in one-pagers, and retail partner suites
Collaborate with marketing, brand, and product teams to bring creative briefs to life with strong visuals and clear storytelling
Contribute to campaign ideation and help shape the visual voice of the brand
Build and prep accurate, detailed production-ready files with meticulous pre-press and color management
Ensure all assets meet brand, translation standards and global regulatory/market-compliance
Deliver work on time across sprint timelines and key checkpoints (preflight, approvals, review rounds) and manage multiple concurrent SKUs, seasonal/limited-edition launches, and rush requests in CPG environment

Skills

Key technologies and capabilities for this role

Graphic DesignPackaging DesignBrand DesignAdobe IllustratorAdobe PhotoshopPre-pressColor ManagementCPG DesignVisual SystemsDigital DesignPrint DesignSocial Media GraphicsEmail Design

Questions & Answers

Common questions about this position

What education and experience are required for this Graphic Designer role?

A Bachelor’s degree in Graphic Design, Packaging Design, Visual Communications or equivalent professional experience is required, along with 4+ years of professional experience in graphic design and strong experience in CPG or packaging design.

What software skills are needed for this position?

Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) is required, with basic motion or video editing skills a plus.

What is the company culture like at Daiya Foods?

Daiya values being accountable, passionate, curious, and purposeful, while celebrating diversity, compassion, and mutual trust.

Is this Graphic Designer role remote or office-based?

This information is not specified in the job description.

What should my portfolio include to stand out for this role?

Include strong packaging execution, visual systems, and thoughtful brand design in your portfolio, along with experience in CPG or packaging design.

Daiya Foods

Produces plant-based dairy alternatives

About Daiya Foods

Daiya Foods specializes in creating plant-based, dairy-free products, with a strong focus on vegan cheeses that mimic the taste and melting qualities of traditional cheese. Their product range includes not only vegan cheese but also dairy-free yogurt, cream cheese, dressings, and ready-to-eat meals like flatbreads and pizzas. Daiya's products cater to a wide audience, including vegans, those with lactose intolerance, and consumers looking for healthier food options. What sets Daiya apart from its competitors is its commitment to taste and sustainability, which has helped it gain popularity in the growing plant-based food market. The company's goal is to provide delicious alternatives to dairy products while promoting a healthier and more sustainable lifestyle.

Burnaby, CanadaHeadquarters

2008Year Founded

ACQUISITIONCompany Stage

Food & Agriculture, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Hybrid Work Options

Risks

Competition from Kraft Heinz's KD NotMacandCheese could challenge Daiya's market share.

'Dupe culture' marketing may risk Daiya's perceived authenticity.

Reliance on Daiya Oat Cream™ blend could be risky if preferences shift.

Differentiation

Daiya's use of Daiya Oat Cream™ blend offers a unique dairy-like melt.

Their 'Fromage Forgery' campaign taps into the popular 'dupe culture' trend.

Daiya's natural fermentation technology enhances authentic taste and texture in plant-based cheese.

Upsides

Daiya's Dry Powdered Mac & Cheese targets Canada's strong mac & cheese market.

CEO Hajime Fujita's experience supports Daiya's global expansion and market penetration.

Investment in fermentation technology sets a new standard in plant-based cheese market.

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