Globe Sync Agent (Advertising) at Universal Music Group

Los Angeles, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Entertainment, AdvertisingIndustries

Requirements

Dynamic self-starter who can identify and unlock opportunities others might miss
Passionate and knowledgeable about music, with cultural fluency
Thrives on collaboration, creativity, teamwork, and mutual respect
Ability to work with pace and precision
Based on or able to operate from the East Coast (New York), leading Globe’s advertising-focused sync strategy in the USA

Responsibilities

Lead Globe’s advertising-focused sync strategy from New York, identifying, developing, and executing licensing opportunities for Universal Music UK’s frontline and catalogue repertoire
Work with advertising agencies, music supervisors, brands, and creative partners to build long-lasting relationships and drive new and repeat business
Collaborate with UK labels and A&R teams to curate and deliver music responses to client briefs
Pitch music to advertising agencies, brands, and creative studios for upcoming campaigns
Develop custom or tailored musical responses to client briefs in collaboration with A&R
Meet with key contacts in the advertising industry to deepen relationships and understand trends
Negotiate sync deals, oversee licensing, clearances, and financial tracking
Monitor campaign performance and sync usage to inform future activity
Attend brand showcases, award shows, and industry events to grow Globe’s US network
Work closely with UK colleagues to align sync activity with artist campaigns and priorities

Skills

Key technologies and capabilities for this role

Music SynchronizationSync LicensingBrand PartnershipsAdvertising PlacementsFilm SyncTV SyncGaming SyncStreaming PlacementsArtist Marketing

Questions & Answers

Common questions about this position

What is the location for this Globe Sync Agent role?

The role is based in New York on the East Coast, where you'll lead Globe’s advertising-focused sync strategy.

What salary or compensation does this position offer?

This information is not specified in the job description.

What key skills are needed for the Sync Agent role?

The role requires being a dynamic self-starter who can identify and unlock opportunities, with strong relationship-building skills, cultural fluency, and expertise in music syncing for advertising.

What is the company culture like at Globe?

Globe's team consists of passionate experts who thrive on collaboration, creativity, teamwork, and mutual respect, approaching campaigns with pace, precision, and deep creative care.

What makes a strong candidate for this Sync Agent position?

Strong candidates are dynamic self-starters who excel at identifying opportunities, building relationships with agencies and brands, and working closely with UK labels and A&R teams with cultural fluency and a love of music.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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