Global Virtual Events and Webinar Lead at FreshBooks

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaS, Customer Experience, MarketingIndustries

Requirements

Bachelor’s degree or equivalent in Marketing, Communications, Event Management, or related field
5+ years of experience managing strategic events or global programs in technology/SaaS
Demonstrated success leading events that communicate complex product or GTM strategies to internal and external audiences
Strong project management skills — able to balance logistics, content, and stakeholder needs simultaneously
Excellent communication skills, with the confidence to engage senior leaders and technical experts
Ability to adapt global event narratives and formats to regional needs
Strong data-oriented mindset and accountability to deliver revenue and pipeline growth for the company
(Preferred) Familiarity with enterprise sales cycles and how virtual events and webinars support GTM strategy
(Preferred) Background in relevant field (inferred from context)

Responsibilities

Plan and execute virtual events & webinars, focused on tier 1 regions including North America and UK – lead the design and delivery of these events, from executive forums to enablement sessions and partner summits
Shape content and agendas – work with product marketing, GTM leadership, and executives to translate priorities into compelling global event narratives and sessions
Collaborate across teams – partner with product marketing, campaigns, sales, executives, and corporate events to deliver cohesive, high-quality virtual programs
Elevate the experience – create engaging formats and deliverables that differentiate Freshworks’ events and resonate with enterprise and SMB audiences
Measure and improve – track impact and feedback, and use insights to evolve future events
Lead the planning and execution of internal and external virtual events that drive a meaningful pipeline and revenue growth for Freshworks
Ensure that our story is delivered consistently and impactfully through virtual events & experiences, such as CxO roundtables, executive conferences, and global webinars, tailored at prospects across all segments, especially focused on enterprise and mid-market customers
Partner closely with GTM leadership, demand gen teams, product marketing, brand, campaigns, sales, and executives to bring scale to digital and virtual events/properties to drive demand creation and capture
Design agendas, shape content flow, and manage execution end to end - always with a focus on connecting events back to Freshworks’ go-to-market strategy and sales plays

Skills

Key technologies and capabilities for this role

Virtual EventsWebinar ManagementEvent PlanningDemand GenerationGTM StrategyProduct MarketingSales EnablementExecutive CommunicationsPipeline GenerationRevenue Growth

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is an on-site position.

What is the salary range for this position?

This information is not specified in the job description.

What are the key skills needed for this role?

The role requires skills in planning and executing virtual events and webinars, shaping content and agendas, cross-functional collaboration with teams like product marketing and sales, and creating engaging event experiences with a balance of creativity and disciplined execution.

What is the company culture like at Freshworks?

Freshworks emphasizes a people-first approach to AI, building uncomplicated service software for exceptional customer and employee experiences, with a fresh vision focused on real impact and global collaboration among over 4,500 employees.

What makes a strong candidate for this position?

A strong candidate enjoys designing impactful experiences, thrives on cross-functional collaboration, and can balance creativity with disciplined execution, particularly in leading virtual events focused on enterprise and mid-market customers.

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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