Germany PR Specialist - Berlin/Amsterdam at Plaid

Europe

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Technology, Consumer ElectronicsIndustries

Requirements

2+ years of PR experience, preferably in tech, AI, SaaS, or premium consumer electronics
Native in German; Proficient in English
Proven track record of securing high-impact media coverage in global markets
Strong media network across business, tech, and verticals
Excellent storytelling, writing, and editing skills
Comfortable navigating fast-paced, international environments with shifting priorities
Experience working with executive stakeholders, agencies, and cross-functional teams
Good at using AI tools to improve work efficiency
Preferred Qualifications
Experience working in fast-paced, international environments with shifting priorities
Demonstrated success working with C-suite executives, external agencies, and cross-functional teams
Background in AI, productivity tools, or consumer technology sectors
Experience managing product launch communications and global conference strategies
Track record of thought leadership campaign development and execution

Responsibilities

Develop and execute global and regional PR strategies for Plaud Consumer, Business, and Developer sectors
Identify key narratives to position Plaud as a pioneer in AI-driven productivity
Coordinate launches, thought leadership campaigns, and brand moments across major markets
Build and manage relationships with tier-1 tech, business, and vertical media
Secure consistent, high-quality coverage across earned media channels
Act as day-to-day contact for press inquiries, briefings, and interviews
Draft press releases, media pitches, briefing documents, op-eds, and bylines
Ensure message consistency across external channels
Collaborate with product, legal, and marketing teams to develop PR-ready narratives
Support media strategies for product launches, global conferences, and press events
Prepare spokespeople with media training and talking points
Manage sentiment
Track PR performance and coverage using relevant tools
Analyze campaign impact and iterate based on insights
Maintain and grow a database of press contacts, coverage reports, and benchmarks

Skills

PR Strategy

Media Relations

Thought Leadership

Brand Positioning

Launch Coordination

Stakeholder Management

Global Expansion

AI Communications

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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