Field Marketing Manager, Electrophysiology - WEST at Abbott

North Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Passionate, experienced, and strategic medical device expert
Ability to work remotely within the Electrophysiology division in the West Territory
Experience serving as a go-to resource for sales teams, assisting with customer segmentation/targeting
Ability to deliver marketing campaigns, measure success, and provide feedback to Product Management
Skilled in working independently and cohesively with multidisciplinary teams (e.g., Key Accounts, NACES)
Capable of training local teams on program launches for independent execution
Strong communication skills to act as the voice of US EP Marketing internally and externally
Ability to drive product marketing campaigns, conduct product overviews, and assess competencies

Responsibilities

Help achieve revenue, profit, and margin targets for the EP franchise in the United States and specific geography
Collaborate with commercial leaders and field personnel
Execute marketing campaigns tailored to specific geographical needs
Assist in content creation for marketing programs
Build and develop programs to drive product adoption, business, and revenue
Work with multidisciplinary teams to enhance and strengthen programs
Train local teams on program launches for continued execution and independent local programs
Champion National priorities as the voice of Abbott US EP Marketing within the geography
Drive product marketing campaigns to ensure product understanding, competency, and streamlined messaging
Partner with US Product Management by providing feedback on messaging, promotions, and limited market releases
Conduct product overviews for physicians and regional sales teams
Assess competencies on a local level and collaborate with Training and Education for full competency

Skills

Field Marketing

Electrophysiology

Medical Devices

Healthcare Marketing

Cardiac Arrhythmias

Atrial Fibrillation

EP Catheters

Capital Products

Implantable Devices

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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