Healthcare Events Marketing Manager
Hippocratic AISalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Technology, MarketingIndustries
Requirements
- 2-5 years of experience in field marketing, event marketing, project management, or partner marketing
- Hubspot/Salesforce/Zuddl/Asana experience preferred
- Analytical and results-driven, with the ability to track event ROI, analyze performance metrics, and present actionable insights
- Highly organized and detail-oriented
Responsibilities
- Develop the National Events Strategy: Research, evaluate, and prioritize a national calendar of events that align with key target accounts, industry verticals, and sales territories
- Budget Management & Negotiation: Own and manage the national field events budget. This includes vendor negotiation, contract management, and ensuring cost-effectiveness to maximize ROI
- End-to-End Event Management: Oversee all logistics for events, including venue selection, contract negotiation, vendor management, and managing internal travel/staffing
- Content & Experience Design: Work with Product Marketing and Brand teams to ensure the event experience is visually engaging, on-brand, and conveys a clear, memorable value proposition
- Field Enablement & Management: Targeting and Account Alignment: Collaborate closely with sales leadership and Account Executives to identify and prioritize target audience for each event. Ensure event themes, messaging, and attendee lists support an Account-Based Marketing (ABM) approach
- Train the Field: Conduct pre-event briefings with sales on messaging, target attendees, and effective lead capture/qualification techniques
- Manage Event Follow-Up: Establish a strict expectation with sales for post-event lead follow-up and ensure all event data is accurately captured and moved into Hubspot/Salesforce
- Pipeline & ROI Analysis: Track and report on ROI for every event, and forecast expected pipeline. Continuously refine and develop repeatable playbooks and processes for event execution to improve efficiency and impact
Skills
Field Marketing
Event Management
Go-to-Market Strategy
Pipeline Generation
Sales Enablement
Partner Marketing
Marketing Operations
Customer Engagement
Quantum Metric
Continuous product design and customer insights platform
About Quantum Metric
Quantum Metric focuses on Continuous Product Design, which helps organizations understand and prioritize the needs of their customers. The platform gathers insights from a significant portion of internet users, allowing businesses in sectors like retail, travel, financial services, and telecommunications to make informed decisions. By promoting a customer-centric approach, Quantum Metric enables teams to quickly align on what customers want and discover valuable opportunities for improvement. Unlike many competitors, Quantum Metric emphasizes real-time insights and collaboration between business and technology teams. The company's goal is to enhance customer experiences and drive value for its clients through a subscription-based model.
Colorado Springs, ColoradoHeadquarters
2015Year Founded
$221.8MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees
