Field Marketing Coordinator Intern - Windsor, ON at Stanley Black & Decker

Windsor, Ontario, Canada

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Retail, Marketing, Consumer GoodsIndustries

Requirements

Currently enrolled in a College or University degree or diploma program, preferably in Marketing, Business, or another relevant area of study
Experience with retail events, product demonstration, new product launches
Strong communication and interpersonal skills
Self-motivated with the ability to work independently
Strong organizational and time management skills
Computer proficient in Word, Excel, PowerPoint, and Outlook
Ability to lift up to 50lbs
Access to own vehicle, required (mileage will be reimbursed where applicable)
Ability to work Wednesday to Sunday, required

Responsibilities

Local contact for big box retail stores
Execute retail events & new product launches
Flawlessly execute category work plans for all assigned brands and product categories (i.e., DEWALT, Craftsman, Stanley)
Achieve weekly and quarterly call cycle goals
Develop relationships within store personnel
Work effectively with your manager on a weekly/monthly basis
Complete all communication requirements with accounts timely and effectively
Work with retail stores to find new and creative ways to merchandise and increase sales
Become the liaison between retail stores and internal sales/marketing team
Ensure merchandising standards are met in store to maintain strong brand presence
Conduct in-store events and demos with retail employees and end users
Work with key in-store personnel to promote and expand brand exposure

Skills

Retail Marketing

Event Execution

Merchandising

Sales Programs

Customer Service

Time Management

Interpersonal Skills

Account Management

Product Launches

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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