市场品牌经理——《怪物猎人》手游 at Tencent

Shenzhen, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile GamingIndustries

Requirements

3+ years of experience in overseas mobile game marketing or market industry
Preference for full-cycle publishing experience with ARPG products
Familiarity and passion for the gaming industry, with deep experience playing Monster Hunter products
Keen market sense, creative mindset, ability to quickly grasp game user preferences, and deep understanding of game content ecosystem
Strong communication, coordination, and execution abilities, skilled in multi-threaded, cross-team collaboration
Able to use English as the working language

Responsibilities

Responsible for global marketing of Monster Hunter mobile game, including overall marketing strategy formulation, content marketing, and creative campaign planning and execution
Effectively analyze product core and gameplay core, screen and define target users, analyze user needs, extract core selling points, and output marketing plans combined with market environment and product stage
Set and plan execution effect goals for various events and marketing content, associate with core business indicators, and be accountable for product's content volume, dissemination efficiency, and user conversion efficiency
From a dissemination perspective, collaborate with product, community, and creative teams to design dissemination plans, promote integration of internal and external game resources, and execute implementation

Skills

Key technologies and capabilities for this role

Game MarketingContent MarketingCampaign PlanningMarket AnalysisUser InsightsStrategy FormulationKPI ManagementCross-team CollaborationEnglish ProficiencyARPG Publishing

Questions & Answers

Common questions about this position

What is the salary for this Market Brand Manager position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 3+ years of overseas mobile game marketing or market experience, with ARPG full-cycle publishing experience preferred; familiarity and passion for the gaming industry with deep Monster Hunter experience; sharp market sense, creativity, understanding of game user preferences and content ecosystem; strong communication, coordination, and cross-team collaboration skills; and ability to use English as the working language.

What is the company culture like at Tencent's Level Infinite?

Tencent is committed to equal employment opportunities, creating a fair and inclusive work environment where diverse voices drive innovation; they foster a supportive and encouraging atmosphere to help employees find their stage and achieve personal and collective growth goals.

What makes a strong candidate for this Market Brand Manager role?

Strong candidates have ARPG full-cycle publishing experience, deep personal experience with Monster Hunter, sharp market intuition, creativity in capturing user preferences, and proven cross-team collaboration skills in a global context.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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