Revenue Innovation Director, Fal.Con (Remote)
CrowdstrikeSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Executive Director, Enterprise Sports Sponsorship Strategy & Activation at CVS Health
Woonsocket, Rhode Island, United States
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Marketing, Sports MarketingIndustries
Requirements
- 12+ years of progressive experience in sports sponsorship strategy and partnership management, with a proven track record of leading sponsorship portfolios for major brands, leagues, or agencies
- Deep expertise in the sports sponsorship industry, including asset valuation, contract structure, partnership negotiation, rights management, and activation best practices
- Demonstrated experience designing, operationalizing, and scaling a sponsorship or partnership practice – ideally across a large, complex, multi-business organization
- Strong strategic thinking skills, with the ability to assess sponsorship opportunities, build long-term portfolio strategies, and translate enterprise goals into actionable plans
- Hands-on execution experience, including leading cross-functional activation, overseeing agency/external partners, and ensuring best-in-class delivery across multiple channels and business units
- Proven ability to analyze performance data, build measurement frameworks, and use insights to guide investment decisions and optimize ROI
Responsibilities
- Develop, govern, and implement the enterprise sports sponsorship strategy that is aligned with brand and business objectives
- Build and operationalize a scalable sports sponsorship capability and practice, including strategic planning, stakeholder management and governance frameworks, measurement methodology, performance dashboards, and cross-functional operating models
- Serve as the enterprise expert on sports sponsorship evaluation, asset valuation, contract structure, and deal negotiation – ensuring CVS Health secures maximum brand and financial value
- Provide expert guidance to executive leadership on sponsorship opportunities, risks, investment levels, and ROI
- Partner closely with Marketing, Merchandising, Brand, Communications, and Legal to ensure sponsorships are strategically integrated and consistently executed to maximize impact and performance against business and brand objectives
- Identify, recommend, negotiate, manage, and optimize high-value partnerships across leagues, teams, venues, media partnerships and outside agencies that align with the brand and vision and objectives
- Analyze market trends and competitor activities to stay ahead in the industry
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the Executive Director role?
The role requires 12+ years of progressive experience in sports sponsorship.
Is this a full-time position?
Yes, this is a full-time employment position.
What is the salary range for this position?
This information is not specified in the job description.
What are the main responsibilities of this role?
The role involves developing and implementing enterprise sports sponsorship strategy, building a scalable sponsorship capability, serving as the expert on sponsorship evaluation and negotiation, providing guidance to executive leadership, partnering with cross-functional teams, and managing high-value partnerships.
What makes a strong candidate for this position?
A strong candidate blends significant industry depth in sports sponsorship strategy with corporate leadership experience and exceptional project management skills.
CVS Health
Comprehensive pharmacy and healthcare services
About CVS Health
CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.
Woonsocket, Rhode IslandHeadquarters
1963Year Founded
DEBTCompany Stage
Healthcare, Consumer GoodsIndustries
10,001+Employees