Deep knowledge of SEO and significant editorial and affiliate experience
Experience in revenue-driving SEO strategies focusing on high-purchase intent
Vast technical experience of data and analysis
Inspirational leadership skills with experience leading an editorial SEO team
Deep experience in content and commerce SEO
Experience of SEM and paid campaigns (such as to drive subscriptions)
Excellent communication and organizational skills
Strong influencing skills
Able to explain complex issues in a way that global partners can understand
Able to pivot or regroup the team as the changing nature of SEO requires
Ability to set priorities and align the team based on critical business needs
10+ years experience in SEO and editorial roles
Experience living or working internationally is a plus
Responsibilities
Lead, evolve and execute a clear SEO strategy for Condé Nast brands globally
Ensure the strategy optimizes the performance of all areas of content (tentpoles, news, evergreen), intent-driven commerce and SEM (for subscriptions and other DTC areas)
After quickly building rapport with senior editors, work with teams to implement new and evolving strategies
Provide both big picture strategy and timely updates to guide ELT and senior leaders in changes in the search landscape and opportunities
Lead a critical central team: growing each individual, and supporting each person’s personal development
Envisage and oversee trainings that upskill content teams
Build relationships and partnerships and evangelize strategies throughout the organization
Quickly develop an understanding of the DNA and editorial voice of each brand, and gain trust with stakeholders including Editors in Chief, Commerce team, ELT and senior leadership
Be a close partner of the SVP, Commerce and the wider Shopping (affiliates) team
Deliver guidance and work with editors to implement turnaround strategies to drive corrective performance
Manage up to ELT and senior stakeholders, alerting them to key changes in SEO, AI answer engines, and audience impacts
Lead Editorial Performance including SEO and answer engine optimization at Condé Nast globally, supporting content and commerce teams, plus SEM for the DTC business