Executive Director, Editorial Performance at Conde Nast

New York, New York, United States

Conde Nast Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Media, PublishingIndustries

Requirements

  • Deep knowledge of SEO and significant editorial and affiliate experience
  • Experience in revenue-driving SEO strategies focusing on high-purchase intent
  • Vast technical experience of data and analysis
  • Inspirational leadership skills with experience leading an editorial SEO team
  • Deep experience in content and commerce SEO
  • Experience of SEM and paid campaigns (such as to drive subscriptions)
  • Excellent communication and organizational skills
  • Strong influencing skills
  • Able to explain complex issues in a way that global partners can understand
  • Able to pivot or regroup the team as the changing nature of SEO requires
  • Ability to set priorities and align the team based on critical business needs
  • 10+ years experience in SEO and editorial roles
  • Experience living or working internationally is a plus

Responsibilities

  • Lead, evolve and execute a clear SEO strategy for Condé Nast brands globally
  • Ensure the strategy optimizes the performance of all areas of content (tentpoles, news, evergreen), intent-driven commerce and SEM (for subscriptions and other DTC areas)
  • After quickly building rapport with senior editors, work with teams to implement new and evolving strategies
  • Provide both big picture strategy and timely updates to guide ELT and senior leaders in changes in the search landscape and opportunities
  • Lead a critical central team: growing each individual, and supporting each person’s personal development
  • Envisage and oversee trainings that upskill content teams
  • Build relationships and partnerships and evangelize strategies throughout the organization
  • Quickly develop an understanding of the DNA and editorial voice of each brand, and gain trust with stakeholders including Editors in Chief, Commerce team, ELT and senior leadership
  • Be a close partner of the SVP, Commerce and the wider Shopping (affiliates) team
  • Deliver guidance and work with editors to implement turnaround strategies to drive corrective performance
  • Manage up to ELT and senior stakeholders, alerting them to key changes in SEO, AI answer engines, and audience impacts
  • Lead Editorial Performance including SEO and answer engine optimization at Condé Nast globally, supporting content and commerce teams, plus SEM for the DTC business

Skills

SEO
Answer Engine Optimization
SEM
Google Discover
Google News
Editorial Strategy
Affiliate Marketing
Audience Strategy

Conde Nast

About Conde Nast

N/AHeadquarters
N/AYear Founded
N/ACompany Stage
Consulting, Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation
Hybrid Work Options
401(k) Company Match
Bupa Private Healthcare
Parental Leave
Wellness Program
Performance Bonus

Risks

Decline in print media consumption impacts traditional magazine sales for Conde Nast.
Increased competition from agile digital-native media companies challenges Conde Nast.
Rising ad-blocker usage reduces effectiveness of Conde Nast's online advertising revenue.

Differentiation

Conde Nast leverages AI-driven content personalization to enhance user engagement.
The company focuses on sustainability, appealing to environmentally conscious consumers.
Conde Nast collaborates with influencers to effectively reach younger audiences.

Upsides

Short-form video content is a growing opportunity for Conde Nast's digital strategy.
The podcast industry's growth offers expansion potential for Conde Nast's audio content.
AI-driven personalization enhances user engagement and retention for Conde Nast.

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