Engagement Product Director - Dead by Daylight | Directeur·trice Produit - Engagement - Dead by Daylight at Behaviour Interactive

Montreal, Quebec, Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Video GamesIndustries

Requirements

6+ years in Product Management, including 2+ years in a leadership role
Proven success on the player engagement of a PC/Console live game
Demonstrated experience with engagement systems: Battle Passes, seasonal events, progression loops, retention mechanics, etc
Strong analytical, strategic, and decision-making abilities
Experience in owning and driving a live content roadmap and influencing cross-discipline creative teams
Deep understanding of live game KPIs, forecasting, and performance metrics

Responsibilities

Own the live player engagement roadmap: Drive the prioritization of engagement features across seasons, events, and content drops
Define the “why” behind the features: Be the strategic voice behind what will bring lapsed players back, deepen loyalty, and increase session frequency
Collaborate across creative and production: Influence design and creative direction
Lead and grow a team: Manage a small team of Live Ops specialists and build a high-performing engagement function
Track KPIs & P&L: Partner with Data Insight and Marketing to forecast, measure, and optimize player engagement
Voice of the player: Leverage data, research, and intuition to ensure our roadmap is always tuned to what the audience needs next

Skills

Key technologies and capabilities for this role

Product ManagementLive OperationsPlayer EngagementRetention StrategiesProduct RoadmapFeature PrioritizationLive Service GamesAsymmetrical MultiplayerEvents ManagementSeasons Planning

Questions & Answers

Common questions about this position

What experience is required for the Engagement Product Director role?

Candidates need 6+ years in Product Management, including 2+ years in a leadership role, proven success on player engagement for a PC/Console live game, and demonstrated experience with engagement systems like Battle Passes, seasonal events, progression loops, and retention mechanics.

Is this a remote position or does it require working from an office?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the team structure look like for this position?

The role involves leading and growing a small team of Live Ops specialists and building a high-performing engagement function.

What makes a strong candidate for this Engagement Product Director position?

A strong candidate has proven success in player engagement for live PC/Console games, experience with systems like Battle Passes and seasonal events, strong analytical and strategic abilities, and leadership experience to influence design and manage a team.

Behaviour Interactive

Develops and publishes video games

About Behaviour Interactive

Behaviour Interactive is a leading independent video game developer and publisher in North America, known for its hit game "Dead by Daylight," which has over 60 million players. The company develops and publishes original games while also engaging in co-development projects with other businesses, generating revenue through game sales and subscription services. Unlike many competitors, Behaviour Interactive focuses on community engagement and creativity, organizing events like game jam competitions. Their goal is to adapt and grow in the gaming industry while fostering strong connections with gamers and developers.

Santiago, ChileHeadquarters

1992Year Founded

EARLY_VCCompany Stage

GamingIndustries

501-1,000Employees

Risks

Shutdown of 'Dead by Daylight Mobile' indicates challenges in mobile gaming.

Cancellation of 'Lifeless by Daylight' spin-off suggests potential project management issues.

Acquisition of Red Hook Studios may pose integration and financial challenges.

Differentiation

Behaviour Interactive is a leading independent game developer in North America.

The company is known for its successful horror game, 'Dead by Daylight'.

Behaviour Interactive collaborates with major publishers like Activision Blizzard and Ubisoft.

Upsides

Acquisition of Red Hook Studios strengthens their horror game portfolio.

Collaboration with Paradox Interactive expands their reach in the gaming industry.

Game jam competitions foster innovation and community engagement.

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